On your whiteboards, write down what is advert trying to achieve? Starter Think pair share: On your whiteboards, write down what is advert trying to achieve? Advert www.youtube.com/watch?v=4B4Z2OY9MQg Beauchamps High School

Analysing competitors GCSE Business Studies Analysing competitors Beauchamps High School

Learning Objectives by the end of this lesson students…. Will be able to evaluate reasons for evaluating competitors Evaluation ~ GCSE Grade A* Will be able to propose strengths and weaknesses of competing products Synthesis~ GCSE Grade A Will be able to analyse products in direct competition Analysis ~ GCSE Grade B Will be able to demonstrate understanding by using examples/cases Application ~ GCSE Grade C Will be able to explain steps to analyse competitors Comprehension ~ GCSE Grade D Will be able to recall key term analyse Knowledge ~ GCSE Grade E

Task Think about your mobile phone (BlackBerry, Nokia, Iphone) On your whiteboards write down What is it that you love about the phone? – its Strengths Do you love everything about the phone? – its Weaknesses Beauchamps High School

Task Feedback your responses You have been analysing the products and the competitors Beauchamps High School

Theory Notes Analysing Breaking it down into its component parts. Looking at strengths and weaknesses Beauchamps High School

How to carry out the analysis Theory Notes How to carry out the analysis Customer Research Retailer Research Breaking the product/service down Beauchamps High School

Step 1: Customer Research Theory Notes Step 1: Customer Research Get groups of consumers talking about: How, when, why they use the rival product Their experience of using the product Beauchamps High School

Against the Clock You have 5 minutes in groups (before the sand runs out!) to write on your whiteboards: Methods of market research from previous lesson Methods to research into your customers Now Feedback to class

Step 2: Retailer Research Theory Notes Step 2: Retailer Research Talk to the retailers selling your product and competitors products Wholesalers High street shops On-line retailers (amazon) Is the product being sold in the right place? Beauchamps High School

Step 3: Breaking down the product/service Theory Notes Step 3: Breaking down the product/service Product Range Quality Design Selling Experience After-sales service Price Brand Image Beauchamps High School

Task Beauchamps High School

Task 1 Explain 4 ways in which games consoles compete with each other from the list below: Product Range Quality Design Selling Experience After-sales service Price Brand Image Beauchamps High School

Task 2 For 2 consoles: Look at: Strengths Weaknesses Beauchamps High School

Plenary task What message are these adverts trying to give their target market about their products of service? https://www.youtube.com/watch?v= GMQnPWjK5pE https://www.youtube.com/watch?v= TnzFRV1LwIo Beauchamps High School

Learning Objectives by the end of this lesson students…. Will be able to evaluate reasons for evaluating competitors Evaluation ~ GCSE Grade A* Will be able to propose strengths and weaknesses of competing products Synthesis~ GCSE Grade A Will be able to analyse products in direct competition Analysis ~ GCSE Grade B Will be able to demonstrate understanding by using examples/cases Application ~ GCSE Grade C Will be able to explain steps to analyse competitors Comprehension ~ GCSE Grade D Will be able to recall key term analyse Knowledge ~ GCSE Grade E