Channel 4 Sales Quarterly Update Q2 2018

Q2 highlights Audience insight Other relevant research

4Sales highlights Channel 4 is the top converting commercial terrestrial channel for both 16-34s and ABC1 Adults All 4 is the no. 1 reaching video on demand platform for young audiences E4 reaches 44% of 16-34s (6.4M) and 41% of ABC1 1634s (3.3M) every month Film4 had an average monthly reach of 32% for ABC1 Men. UKTV’s took a 5.59% Adult Share in Q2 2018 In Q2 UKTV’s SOCI remains ahead of Sky and the Channel 5 family of channels This strong performance was driven by Drama and Dave. More4 reaches more ABC1 Adults (36%) than ITV3, ITV4, Sky 1 & Sky 2 4Music & the Box channels reach 22% of 16-34s every month (3.2m) Source: BARB/Advantedge Q2 2018, TGI 04/17-03/18

Audience Insight

C4 Sales is young and upmarket %ABC1 younger downmarket older %16-34 Source: BARB/TechEdge, Q2 2018, base: all adults, all time, size based on adult avg. audience (000s)

Audience reach ABC1 Adults Source: BARB/Advantedge, Q2 2018, reach condition = 3 consecutive mins.

Reach of 200 TVRs ABC1 Adults Source: BARB/K2, Based on 200 TVR target, Q2 2018

Reach of 200 TVRs 16-34s Source: BARB/K2, Based on 200 TVR target, Q2 2018

C4 Sales is efficient at reaching light viewers Source: BARB/ TechEdge.Q2 2018. Index 100 = All Adults 16+ Channels

Channel 4 has a clear brand image Source : IPSOS Image Tracker, 2017 Q1

Channel 4’s audience is highly connected Source: Channel 4/Kantar Digital Landscape Survey 2017; index 100 = average GB adult; in the last month ; C4 viewer = 1,2,3 favourite channel

All4 is the no.1 platform for young Upmarket audiences Source: IPA Touchpoints 2017: used All 4 in the last month. Base = 16+

42% of the All4 audience is 16-34 The All4 profile is young and upmarket Almost 2 in 3 are ABC1 42% of the All4 audience is 16-34 Source: IPA Touchpoints 2017: used All 4 in the last month. Base = 16+

The All 4 audience is commercially receptive 100 = All Adults Source: TGI 04/17-03/18, reach = current use. Base = 16+