Connotation and Denotation What’s up? Adapted from Figuratively Speaking by Delana Heidrich

America

chicken

Denotation: dictionary definition of the word Denotation: dictionary definition of the word. “Chicken” denotes a domestic fowl (bird).

Connotation: the thoughts, feelings, and images associated with a word Connotation: the thoughts, feelings, and images associated with a word. “Chicken” can connote food and satisfaction. http://www.hartz-chicken.com/images/chicken.png

Connotation: the thoughts, feelings, and images associated with a word Connotation: the thoughts, feelings, and images associated with a word. “Chicken” is also a multiple-meaning word. It can connote fear and cowardice. http://static.tvguide.com/MediaBin/Galleries/Shows/S_Z/Sa_Sh/ScoobyDoo/crops1/scooby-doo02.jpg

If you are a business person trying to come up with store names, should the name be positive or negative?

f. g. h. j. k.

“Juliet is the sun.” Symbolism Symbols are derived from connotations! – William Shakespeare, Romeo & Juliet