REPORT 90.0 4th Quarter 2017 Release

AGENDA 1. Membership statistics 2. SA Print Dashboard 3. Press Dashboard 4. Magazine Dashboard 5. Digital

MEMBERSHIP STATISTICS +3 Titles 337 333 -7 Titles +7 Titles 450 446 -11 Titles +0 Titles 165 151 -14 Titles ABC Members: 30 June 17: 952 31 December 17: 930

2. SA PRINT DASHBOARD Press Comments: Magazine Comments: 2.1% decline over Q3, and 5.1% decline over the prior year. Losses incurred across the board, including Free Newspapers Magazine Comments: 8.1% decline over Q3, and 16.6% decline over the prior year. Significant declines occurred in Custom and to a lesser extent in Consumer.

3. PRINT FREQUENCY COMPOSITION Newspapers Daily 873,421 Weekly 7,784,907 Fortnightly 220,400 Monthly 175,921 9,054,649 Magazines Consumer B2B Custom Free TOTAL Weekly 488,053 26,155 514,208 Fortnightly 98,741 3,448 102,189 Monthly 2,740,596 331,266 3,534,289 231,399 6,837,550 Bi-monthly 627,236 291,876 857,628 1,776,740 Quarterly 252,049 149,283 823,138 124,829 1,349,299 3x or less pa 665,723 336,058 488,452 1,490,233 4,872,398 1,138,086 5,703,507 356,228 12,070,219

4. PRESS DASHBOARD % Composition Daily Newspapers Weekly Newspapers 8.2% decline over Q3, and 17% decline over the prior year. Impacted by the closure of a title, which changed the composition in favour of Single Copy Sales. Declines occurred in all categories of circulation. % Composition Weekly Newspapers 7.6% decline over Q3, and 7% decline over the prior year. Although the decline was in Single Copy Sales, this category still represents 92% of circulation.

4. PRESS DASHBOARD (cont.) Weekend Newspapers 2.9% decline over Q3, and 12.3% decline over the prior year. Declines occurred in all categories of circulation. Free Newspapers 0.8% decline over Q3 and 1.8% over the prior year. Non-Residential Individual and Residential Bulk both increased slightly. Local Newspapers 2.6% decline over Q3, and 6.4% over the prior year. 96% of circulation derived from Single Copy Sales. % Composition

DAILY PRESS: MOVERS COMMENTS: Percentage values need to be done manually COMMENTS: Die Burger Daily increased by 2.2% over quarter Q3, but declined by 5.7% over the prior year. Business Day increased by 1.4% over Q3, but declined by 8% over the prior year. The Mercury increased by 1.2% over Q3, but declined by 2.8% over the prior year.

WEEKLY PRESS: MOVERS COMMENTS: Percentage values need to be done manually COMMENTS: The Post increased by 9.1% over Q3, but declined by 7.9% over the prior year. Mail & Guardian increased marginally over Q3 but declined by 4.8% over the prior year. Lesotho Times increased by 1% over Q3 and by 7.4% over the prior year.

WEEKEND PRESS: MOVERS COMMENTS: Percentage values need to be done manually COMMENTS: Weekend Post increased by 2.6% over Q3, but declined by 6.9% over the prior year. Die Burger Saturday increased by 2.5% over Q3, but declined by 5.4% over the prior year. Independent on Saturday increased marginally over Q3, but declined by 4% over the prior year.

LOCAL PRESS: MOVERS COMMENTS: Percentage values need to be done manually COMMENTS: Talk of the Town increased by 15.3% over Q3, but dclined by 3.3% over the prior year. Die Noordwester increased by 13.8% over Q3 and by 29.5% over the prior year. Hermanus Times increased by 3.7% over Q3 and by 1.5% over the prior year.

FREE PRESS: MOVERS COMMENTS: Percentage values need to be done manually COMMENTS: Ungungundlovu Eyethu increased by 17.8% over Q3 and by 67.5% over the prior year. Phoenix Tabloid increased by 8% over Q3 and by 8.7% over the prior year. Highlands Panorama News increased by 5.7% over Q3 and by 11.2% over the prior year.

4. MAGAZINE DASHBOARD COMMENTS Total Magazines declined by 8.1% over Q3, and by 16.6% over the prior year. Consumer Magazines declined by 5.8% over Q3, but increased by 1.4% over the prior year. B2B Magazines declined by 0.5% over Q3, but increased by 2.7% over the prior year. Custom Magazines declined by 11.7% over Q3 and by 30.7% over the prior year. Free Magazines declined by 7% over Q3 and by 21.5% over the prior year.

MAGAZINE: % COMPOSITION COMMENTS Consumer Magazines: All major categories of sales declined, except PDF Replica copies and sales below 50% , which increased by 25% and 8.7% respectively, compared to Q3. Custom Magazines: Single Copy Sales declined by 31.2% and Free circulation decreased by 13.7%, compared to Q3. Business to Business: All categories of circulation declined, except sales below 50%, which increased by 17% off a small base.

MAGAZINES: MOVERS COMMENTS Percentage values need to be done manually COMMENTS Top 500 SA’s Best Companies, reporting annually, increased its circulation considerably. Business Brief increased its circulation by 70%, all in digital. Supermarket and Retailer increased by 56% over Q3 and by 12.4% over the prior year, all in digital.

CONSUMER MAGAZINES - HOME COMMENTS Category decreased by 8.4% over Q3 but increased by 6.7% over the prior year. Real Estate increased by 23.5% over Q3 and 20.6% over the prior year. Elle Decoration increased by 7.6% over Q3, but declined by 14.2% over the prior year. My Kitchen increased by 5.4% over Q3.

CONSUMER MAGAZINES - MOTORING COMMENTS Category declined by 4.4% over Q3 , but increased by 5.7% over the prior year. Bike SA increased by 4.4% over Q3 and by 44% over the prior year, Motor increased by 4.1% over Q3. SA 4X4 increased by 2.7% over Q3 and by 10.1% over the prior year.

CONSUMER MAGAZINES – SPORT & HOBBY COMMENTS Category decreased by 4.4% over Q3, but increased by 38.4% over the prior year. The Bass Angler increased by 27.1% over Q3 and by 31% over the prior year. Runners World increased by 25.8% over Q3 and by 42% over the prior year. Kick Off increased by 25.1% over Q3, but declined by 5.1% over the prior year.

CONSUMER MAGAZINES - TRAVEL COMMENTS Category increased by 12.6% over Q3, but declined by 3.3% over the prior year. Weg Namibië/Go Namibia increased by 13.9% over the prior year. Wegsleep Oordgids increased by 9.4% over the prior year. Weg/Go increased by 9% over Q3 and by 6.7% over the prior year.

CONSUMER MAGAZINES – Women’s General COMMENTS Category increased by 1.2% over Q3, but declined by 14.7% over the prior year. True Love increased by 15.3% over Q3, but declined by 24.7% over the prior year. Fair Lady increased by 13.5% over Q3 and by 8.3% over the prior year. Rooi Rose increased by 10.5% over Q3, but declined by 3.9% over the prior year.

BUSINESS TO BUSINESS MAGAZINES – ARCHITECTURE COMMENTS Category declined by 10.6% over Q3 and by 10.4% over the prior year. SA Building Review increased by 5% over the prior year. To Build increased by 17.2% over the prior year.

BUSINESS TO BUSINESS MAGAZINES - MANAGEMENT COMMENTS Category declined by 1.5% over Q3 and by 12.3% over the prior year. Top 500 SA’s Best Companies increased significantly. South African Integrator increased by 32.5% over the prior year. The South African Schools Collection increased by 19.9% over the prior year.

CUSTOM MAGAZINES - ENTERTAINMENT COMMENTS Category declined by 45% over Q3 and by 76% over the prior year. DSTV Premium declined by 47% over Q3 and by 65% over the prior year.

CUSTOM MAGAZINES – LEISURE COMMENTS Category declined by 6.6% over Q3 and by 6.4% over the prior year. Taste increased by 15.4% over Q3 and by 3.9% over the prior year. Equinox increased by 2.8% over Q3, but declined by 2.8% over the prior year. Team SA increased by 1.5% over the prior year.

CUSTOM MAGAZINES - RETAIL COMMENTS Category declined by 13.2% over Q3 and by 35.8% over the prior year. Clicks Club Card increased 12.3% over the prior period and by 1.4% over the prior year. Soccer Club increased by 4.4% over Q3, but declined by 1% over the prior year. Man increased by 3.6% over Q3, but declined marginally over the prior year.

Digital Website Traffic Email Newsletters Members 105 Unique Browsers 758714 Page Impressions 66628177 Email Newsletters Members 46 Total Net Delivery 1194032