Polaroid-Kodak Case Preparation Questions:

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Presentation transcript:

Polaroid-Kodak Case Preparation Questions: Why has Kodak entered the instant camera business? How serious is the threat to Polaroid? What should Polaroid do?

Competitor Analysis For each of Polaroid and Kodak: Goals Assumptions Strategic resources Stakes in the instant market Position and motives vis a vis a battle

Market Signals What market signals were used by Kodak surrounding its entry into the instant market?

Game Theory Formulation Kodak’s choices . Go aggressively for a large share (fight) . Accept a modest share (dètente) Polaroid’s choices . Aggressively protect its dominance (fight) . Yield Kodak a substantial piece of the market (dètente)

Strategic Outcome Matrix

Game Theory Analysis Interpret Kodak’s move in terms of fight or dètente--which is it? Analyze the options available to Kodak. What will happen if it fights? dètentes? What choice options and potential costs/benefits are available to Polaroid now that Kodak has mode it’s move?