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Welcome to the 17th Annual Employee Engagement Summit Emcee: Matthew Nelson Advisory Council Chair: Michael Carren Summit Chair: Tom Bognanno

Preconference Peer-Learning Workshop Hosted by

Thank you to our sponsors!

Take action on Twitter I’m taking action to improve FROM COMMUNITY HEALTH CHARITIES: I’m taking action to improve #EmployeeEngagement at #EESummit2018. How do YOU build healthier communities? Share your #HealthySelfie with @HealthCharities. (Tag 3 friends)

Creating Stronger, Healthier Communities Community Health Charities seeks to accomplish our mission by: Raising funds and awareness to support education, prevention and treatment Building the capacity of our nonprofit partners Sharing actionable insights and information with corporate partners to improve employee engagement Bringing diverse stakeholders together to identify and implement solutions to critical problems

General Session #1 Tackling Today’s Social Issues and Igniting Employee Activism Andrew Davis Chief Diversity and Inclusion Officer The Coca-Cola Company

General Session #1 Table Discussion Questions How are your employees showing up as activists in the communities where your company has a presence? What came up for you after hearing how Coca-Cola is taking proactive steps? How is your company addressing social action?

BREAK 10:30-10:45AM

Take Action on Twitter FROM AMERICA’S CHARITIES: Join @AmerCharities and their member @First_Candle to reduce the rate of Sudden Infant Death Syndrome (SIDS) and other sleep- related infant deaths https://bit.ly/2yf8gqf #EmployeeGiving #SIDS #SafeSleep

Introduction by Jim Starr General Session #2 Leveraging CSR Communication and Marketing Channels to Tell Your Story CAMPBELL SOUP COMPANY Megan Maltenfort | Jackie Lagratta Senior Manager, Corporate Social Responsibility | Integrated Digital Marketing Media Manager Introduction by Jim Starr President and CEO, America’s Charities

We Connect EMPLOYEES NONPROFITS EMPLOYERS $675 Million Raised

American Employees Are Changing And so are their attitudes about workplace giving and volunteering New Research: Snapshot 2017 It’s on your flash drive! What Employees Think about Workplace Giving, Volunteering, and CSR

Top 5 Factors That Determine Where People Want to Work 71% 58% 51% Employer mission and values align with personal values Corporate culture supports giving and volunteering Senior leaders are genuinely involved Opportunities to connect with coworkers around charitable activities Employer effectively communicates the impact of social responsibility and philanthropy

The Best Stories are Simple and Easily Shared

On Your Flash Drive Solutions overview: How to engage employees, reward people, amplify impact, expand your bandwidth, and accomplish your goals New research report: Snapshot 2017—What US Employees Think about Workplace Giving, Volunteering, and CSR Case study: How Optimizely increased its employee giving results by 11% YoY White paper: Exceptional Storytelling Made Easy

www.charities.org ● jstarr@charities.org Thank you JIM STARR America’s Charities www.charities.org ● jstarr@charities.org @AmerCharities @JimStarr135 https://www.linkedin.com/in/jamesestarr/

General Session #2 Leveraging CSR Communication and Marketing Channels to Tell Your Story Megan Maltenfort Senior Manager Corporate Social Responsibility Campbell Soup Company Jackie Lagratta Integrated Digital Marketing Manager Campbell Soup Company

General Session #2 Discussion Question Think about 2 ideas you can implement in the next 6-12 months to bring your corporate purpose to life through storytelling.

NETWORKING LUNCH 12 noon -1PM Hosted by

Take Action on Twitter EARTHSHARE: My community deserves clean air & water & green places where we can thrive! I'm making that a reality with my coworkers through #EarthShareAtWork - join us! @EarthShare

General Session #3 Innovative Approaches to Aligning Employee Engagement and Corporate Purpose Tim McClimon American Express Foundation President Jennifer Flynn Executive Director KPMG

General Session #3 Discussion Questions How well do I understand my corporate purpose, values, goals and the strategic needs of the business? What are innovative approaches where employee engagement has strong alignment with corporate purpose?

Take Action on Twitter GLOBAL IMPACT: I’m working to grow global #philanthropy and help the world’s most vulnerable people. Follow me and @charitydotorg. #EESummit2018 #GiveGlobal

General Session #4 Improving Employee Engagement through Innovative NGO partnerships Michael Bzdak Global Director of Employee Engagement Johnson & Johnson

General Session #4 Discussion Questions In a multi-stakeholder collaboration, what are some keys to success? Define collective success with shared metrics Coordinate communications, shared billing/brand Leverage expertise to amplify capacity/knowledge between the partners Has your company experienced a particularly effective collaborative partnership? What made it effective? What is the secret sauce?

SNACK BREAK 3:45-4PM Meet back here at 5PM! Move upstairs to rooms 216 and 218 for Workshops: Engaging Harder to Reach Employees through Skills-Based Volunteering OR Connecting Social Issues and Employee Engagement with your Brand Meet back here at 5PM!

Workshops 4-5PM Engaging Harder to Reach Employees through Skills-Based Volunteering OR Connecting Social Issues and Employee Engagement with your Brand

RECAP: Tackling Today’s Social Issues and Igniting Employee Activism List

Leveraging CSR Communication and Marketing Channels to Tell Your Story List

Innovative Approaches to Aligning Employee Engagement and Corporate Purpose List

Improving Employee Engagement Impact through Innovative NGO Partnerships List

Engaging Harder to Reach Employees through Skills-Based Volunteering

Connecting Social Issues and Employee Engagement with your Brand

NEW YORK LIFE INSURANCE COMPANY Thank you MATTHEW NELSON NEW YORK LIFE INSURANCE COMPANY https://twitter.com/newyorklife www.facebook.com/NEWYORKLIFE

Thank you, Advisory Council

NETWORKING RECEPTION 5:30-7PM HOSTED BY