IPTV Standardization and Services in Japan DOCUMENT #: GSC13-PLEN-51 FOR: Presentation SOURCE: TTC AGENDA ITEM: 6.6（plenary） CONTACT(S): Shinji Ishii (ishii.shinji@lab.ntt.co.jp) IPTV Standardization and Services in Japan TTC, Japan Submission Date: July 4, 2008

Highlight of Current Activities (1) Japanese business background for IPTV Services High penetration rate of Fiber-to-the-home: over 10 million subs. (20% household) All digital broadcasting media: go to digital including Cable retransmission In May 2008, IP re-transmission of Terrestrial Digital Broadcasting started as commercial service . MIC Japan (Ministry of Internal Affairs and Communications) Launch, March 2008: IPTV special committee Equivalent to ITU-T Study Group deliberation council framework Responsible for　IPTV-related standardization in both ITU-T IPTV-GSI and specific SGs TTC IPTV Working Group activities Member: Telecom, Broadcaster, Cable, Manufacture (network equipments and TV devices) Mainly ITU-T IPTV-GSI upstream Involving 6 Rapporteurs (SG16, SG9, SG13) 4 Sub Working Groups Network Architecture QoE (and QoS) Contents protection End system (IPTV terminal and its home network) Collaboration ARIB and JCTEA (Cable standardization)

Highlight of Current Activities (2) IPTV deliberation council framework ITU MIC Standardization phase Jan. 2008 ~ IPTV GSI Contribution ~ Dec. 2007 Discussion phase March 2008 ~ FG-IPTV IPTV special Committee For SG 9 Committee For SG 11,13 Committee For SG 16 Committee Contribution TTC IPTV Working Group Relationship Network Architecture　SWG QoE SWG Contents protection SWG End system SWG IPTV joint Working Group ~ Dec. 2007

Highlight of Current Activities (3) Start of full-fledged IPTV business NGN: trial to commercial full digital, HDTV, VoD including digital retransmission of Terrestrial Digital Broadcasting Near future IPTV services Download services Collaboration with TV Manufacturer Mobile multimedia broadcasting Collaboration with ARIB

Strategic Direction and Next Challenges Early Standardization Keep progression of IPTV business Making fundamental business model Smooth IPTV Contents procurement Detailed Standardization More interoperability Roaming service between IPTV service operators Linkage service between Mobile services, Broadcasting services Reduce system procurement cost and operation cost Reduce retail price Terminal device and keep Manufacture revenue

Supplemental Slides

IPTV Services in Japan (current) IPTV Service Provider (ISP) IPTV Service (Platformer) Broadcaster on telecommunications services (Law Concerning Broadcast on Telecommunications Services) BB Cable Corporation Network Provider (Telecommunications Business Law)

Broadcast link Services IPTV forum (Japan) IPTV Forum was formed in October 2006 Member: Broadcaster (8), Teleco (5) TV equipment manufacture (9), Cable (2) and otherｓ (2) Specification documents (will be open) Spec. Content delivery service VOD Download IP broadcasting IP Re-transmission Spec. Scope of Service measures Broadcast link Services Internet scope CDN scope

IPTV forum (Japan) A goal of IPTV Seamless Broadcast and IPTV Subscriber can easily select IPTV operators only by using remote controller. STB less model (TV integrated model) Broadband button Direct change form Terrestrial to IPTV Only push Broadband button Easy & Simple