The Fasset Brand

Fasset Update Introducing Fasset Fasset is the Finance and Accounting Services Sector Education and training Authority (SETA), our sector refers to the organisations served by Fasset. 21 SETAs in the country, each set up in terms of the Skills Development Act, bringing about a formal structure that will address skills shortages in South Africa. Companies (Employers) pay and Skills Development Levy (SDL) to SARS who allocates the fund to the respective Seta which equates to 1% of their monthly payroll. Setas have to use this money to boost skills development and professional training within the sector. This is achieved largely by paying companies to provide workplace training. Companies have to register learners on learnerships, apprenticeships or internships offered and funded by the Seta.

About the Financial Services Sector Fasset Update About the Financial Services Sector Fasset Investment Entities Trusts Accounting Auditing Tax Services Business & Management Consulting SARS Bookkeeping Debt Collection Stockbroking Financial Markets National & Provincial Treasuries Financial Development Organisations Fasset aims to position the Finance and Accounting sector as sector of career choice for learners and new entrance in the labour market.

Educational Institutions Fasset Update Fasset’s Role Educational Institutions Professional Bodies Employment To facilitate the development of accounting skills throughout the South African economy Work very closely with employers in the sector, the universities, TVETs and Professional Bodies Enhance the prospects of employability through various skills development programmes What we are not Fasset is not a training provider; Fasset is not in a position to help learners find employment Quality Assurance Skills Development

Communications Department Fasset Update Communications Department The Marketing and Communications Department is responsible for leading, developing and implementing integrated communication strategies aimed at ensuring that stakeholders are regularly informed regarding Fasset, its service offerings and the brand, as well as the implementation of the career awareness programme, with certain areas being performed on an outsourced basis. The communications strategy also supports interventions aligned to the stakeholder engagement plan, including advertising, PR activities, sponsorships, and events aimed at positioning Fasset as a key facilitator in the achievement of world-class finance and accountancy skills.

#Lasting Legacy

Why #LastingLegacy Collaborating & In line with Fasset’s new mission to: “increase the flow of new finance and accountancy entrants to employment; develop and grow skills required in the sector and facilitate the transformation of the finance and accountancy sector.” we collaborate with the sector and ensure that the legacy we have built indeed stays as the Seta’s landscape progresses to the new administration and structure. Collaborating &

Fasset events

Creative execution… FASSET FACE ROI MESSAGING HUMANISING THE BRAND MEDIA PLATFORMS MEDIA SEGMENTATION FASSET Develop messaging that oversees all the ATL elements Critical identification of the Media Platforms we intend being seen in Making use of the beneficiary/people in the media space. Giving 3rd Party endorsement Has the objective been achieved Determine what needs to be presented to public and stakeholder

Our Brand Touch Points Career Awareness Project Needs improvement Newsletters & Other publications SSP Report publication Social Media Career Awareness Project Website Advertising & Exhibitions Annual Integrated Report Publications Lifelong Learning Events Media & Public Relations Needs improvement Needs improvement Our Brand Touch Points Needs improvement

Lifelong Learning Programme The Lifelong Learning programme is funder out of the discretionary allocation of our funds. It is Fasset’s flagship project and the training events are well attended by employees in our sector. Learner Professional Development (LPD) Programme is a new intervention which follows the same approach as the current Lifelong Learning (LL) project. The interventions are non-PIVOTAL programmes meaning that they will not to be assessed by Fasset; however the training service providers will have to be accredited training institutions.

Relevance of topics to target audience Due to the project accommodating employers at various ranks or positions, it is also suggested that the project gets renamed. The word “Learner” may not be appropriate for junior and middle managers and other senior executives who might be interested in the topics on offer. It is suggested that the project gets renamed as “Continuous Professional Development”.

Table 1: Calendar of LPD events 2018/2019 No. Event Month Level Estimated attendance Number of sessions 1 Balanced scorecard essentials July 2018 High-level 2 900 20 2 Effective business presentation & public speaking August 2018 Mid-level 2 600 3 Business Communication and Report Writing September 2018 2 100 15 4 Mastering Leadership and management skills October Mid/High-level 2 300 5 Emotional Intelligence and personal mastery skills November 2018 6 Risk Management January 2019 7 Labour Relations and Labour Law February 2019 Total   18 700 130 Note: All these sessions will have a webinar that will be recorded and placed on the Fasset website for employers to access. The training material will also be made available to download after the events have taken place.

Table 2: Calendar of LL events 2018/2019 No. Event Month Level Estimated attendance Number of sessions 1 Compliance with changes in legislation August 2018 High-level 2 000 20 2 IFRS for SMEs November 2018 Mid-level 3 Budget and Tax Update 2018 March 2019 6500 36 Total   10 500 56 Note: All these sessions will have a webinar that will be recorded and placed on the Fasset website for employers to access. The training material will also be made available to download after the events have taken place.

Table 3: Calendar of Other events 2018/2019 No. Event Month Level Estimated attendance Number of sessions 1 SDF Incentives Update April 2018 SDFs 80-200 pax 3 2 AGM & Annual Function September 2018 All stakeholders 150 pax Roundtable discussions Throughout year Mid/High-level 60 pax 6 4 SDF Incentives update October 2018 Note: Service providers will be given a brief on each of these events and to quote accordingly.

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Zandile Skosana MarComms Manager 011 476 8570 Q&As Thank you. Zandile Skosana MarComms Manager 011 476 8570