Glocalization: McDonald’s

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Presentation transcript:

Glocalization: McDonald’s 31,000 restaurants 119 countries Many menus are based on the cultures of the country

Glocalization– McDonald’s McArabia – Pakistan & Morocco A pita bread sandwich sold at some McDonald's in Arab countries and Pakistan. 

Glocalization-- McDonald's Mango Pie – Nicaragua It's just like their famous apple pie, but with mango filling instead

Glocalization-- McDonald's Lucumu Delight- Peru A flan-like desert.

Glocalization-- McDonald's Ebi Filet O Shrimp – Japan A fried shrimp sandwich.

Glocalization-- McDonald's McTurco – Turkey A hamburger made with lamb meat instead of beef.

Glocalization-- McDonald's BLT Bagel- Canada

Glocalization-- McDonald's Gazpacho – Spain Cold tomato soup!

Glocalization-- McDonald's Paneer Wrap – India Paneer (fresh cheese common in South Asian cuisine) with a crunchy batter on a bed of veggies and seasonings, creamy sauce, mustard and melted cheese.

Glocalization-- McDonald's McVeggie – India A vegetarian alternative to McDonald's mostly meat-based menu.

Glocalization-- McDonald's Bubur Ayam – Malaysia Chicken strips in porridge with spring onion, sliced ginger, fried shallots and diced chilies. 

Glocalization-- McDonald's McNoodles – Austria Noodles with vegetables, chicken, salad and either sweet-and-sour or curry sauce.

Glocalization-- McDonald's McCurry – India Curried broccoli, baby corn, mushrooms and red bell pepper, with creamy sauce on a baked crust. Served with or without chicken.

Glocalization-- McDonald's McMollette – Latin America English muffins, refried beans, cheese and salsa.

Glocalization-- McDonald's McBaguette – France beef burger w/ Emmental cheese, lettuce & mustard.

Nike Colgate Nokia Nescafé Coca-Cola Other companies that have successfully glocalized their business: Nike Colgate Nokia Nescafé Coca-Cola