Why Do People Believe What They Do? Based on Bible authority. Due to popularity. Based on traditionalism. The fairness method. Process of emotionalism. Rationalism. The convenience factor. Based on Bible authority (the right reason). (Matt. 17: 5, Acts 3: 22, 23). Due to popularity. (See Exodus 23: 2, Matt. 7: 13, 14, Gal. 1: 10.) Traditionalism (Matt. 15: 3-5, Mark 7: 8, 9). Fairness (Consider and apply Mark 16: 16, etc.). Emotionalism (Cp. 2 Kgs. 5: 11). Rationalism (Cp. 2 Kgs. 5: 11, 12, “I thought”). Convenience (Acts 24: 25).