Hilton Honors Military Rewards Program A unique partnership between Hilton Worldwide & the national association of state workforce agencies Hilton Honors Military Rewards Program: A unique partnership between Hilton Worldwide and the National Association of State Workforce Agencies

Hilton Honors Military Program TODAY NASWA Operation Opportunity announced in Sept 2013 March 2014 begins pilot program (IA, MN, AZ, TX) NASWA signs agreement with Hilton to support effort 4 States are somewhere “in process” 23 States have approved MOUs Hilton 4-State Pilot A bit of background on this Hilton initiative. In September 2013, Hilton announced Operation Opportunity, a program designed to provide support to United States military veterans and their families, including the hiring of 10,000 veterans at the company in the next five years. As part of this initiative, Hilton signed an agreement with the National Association of State Workforce Agencies (NASWA) to support the donation of millions of Hilton Honors points that veterans can redeem for free hotel stays while seeking jobs throughout the United States – both within Hilton and outside the company, in fact in any industry. After a successful 4 state pilot was used to create a process and structure for the program, additional states raised their hands to begin the work on bringing this unique program to their state. Today, 22 states have demonstrated an interest and 12 have active MOUs.

State status SIGNED & IMPLEMENTED ARIZONA MONTANA CALIFORNIA NEVADA COLORADO NEW MEXICO CONNECTICUT OHIO FLORIDA PENNSYLVANIA NEW HAMPSHIRE TEXAS IOWA UTAH KANSAS VIRGINIA MAINE WASHINGTON MASSACHUSETTS WEST VIRGINIA MINNESOTA WYOMING MISSOURI

What is Hilton Honors Military? A partnership (MOU) between Hilton Worldwide and INDIVIDUAL State Workforce Agencies to support veterans seeking civilian careers Provides overnight hotel stays for job search-related activities Each state determines eligibility criteria and referral process Hilton Honors Military is a partnership between Hilton Worldwide and individual state workforce agencies to support veterans seeking civilian careers. The program is offering free hotel nights for job-search related activities. Each state workforce agency develops its own MOU with Hilton AND determines eligibility criteria for program participation. During the life-span of the program, eligibility criteria can be adapted by the state workforce agency to meet current and future veterans employment initiatives.

Honors Military Rewards & Eligibility Criteria Honors Points Eligibility Criteria Flat 100,000 points for approved job- search activities One award per veteran per year (no expiration date) Points required per night’s stay will vary based on brand, location and time of year Determined by each state Can be veteran, transitioning service member or spouse May or may not require case management services All states have required registration in online state career system MUST be seeking employment Rather than try to determine how many points would be required per award, Hilton decided to offer a flat 100,000 points per approved veteran. Awards will only be offered once per calendar year (for tax reasons), and points have no expiration date. The number of points needed per overnight stay is based on hotel brand, location, and time of year – and range from 5,000 at some Hilton Garden Inns to 80,000 at a Waldorf Astoria. Program eligibility is determined by each state – and can be for a veteran, transitioning service member or a military spouse (though most states haven’t attempted spouses yet). Some states require case management services while others don’t Most states require registration in online state career system.

What is a job search related activity? Related to Employment Job interview Job Training Housing Search Skills Upgrading More... Job related activities are all related to employment and can be determined by each state. Some states require supporting documentation/

Referral Form Enter veteran’s name, a valid email address and Hilton Honors number Referral source may be contacted for follow-up This information will NOT be shared with Hilton The form is pretty self-explanatory. Sections 1 through 3 will be filled out by workforce staff. Simply enter the veteran’s name, email address and Hilton Honors number. Check a box confirming you, as the referral source, understand Pennsylvania’s eligibility criteria and confirm the jobseeker meets the requirements and need for program participation. Include your contact information and additional information about the veteran. This additional information will not be shared with Hilton, nor will it be connected with the veteran’s name or any other identifiable information. We are simply asking for this information so we can provide updates to NASWA and Hilton regarding a breakdown of total numbers of Pennsylvania veterans accessing the program and determine any trends.

Request for points comes from designated state point of contact State POC emails request to Hilton (using approved language) ONLY veteran’s name, email address and Honors number is submitted to Hilton Two central office veterans representatives are authorized to approve and submit the Honors Military request to Hilton. The state point of contact sends an email to the Hilton Member Services Team requesting the transfer of 100,000 points. The only information submitted to Hilton is the veteran’s name, email address and Hilton Honors number. Again, the additional information requested on the referral form is purely for statistical purposes. Additional information collected during referral will be used for statistical purposes only

The veteran will receive an email confirmation from Hilton (usually within two business days) verifying the successful transfer of 100,000 Honors points   Dear [Name], We are pleased to donate 100,000 Honors Points to you as part of our commitment to serve the military. These Honors Points are to be used for stays associated with job search activities, and are available now in your Honors account. Click here to book your Honors Reward Reservation. Hilton Worldwide has been strongly committed to supporting military veterans and their families since our founding nearly a century ago by Conrad Hilton, a U.S. Army veteran who served in World War I. We are proud to build this legacy with Operation: Opportunity. Thank you, [Member Svcs TM Name] Hilton Worldwide Global Headquarters 7930 Jones Branch Drive McLean, VA 22102 USA Generally, within 2 business days, the veteran will receive an email message from the Hilton Member Services team confirming the successful transfer of 100,000 Honors Points into his or her account – and these points can be immediately redeemed at any Hilton property.

Final Notes The MOU for this program is between individual state workforce agencies and Hilton Worldwide, Inc. This is a very flexible program! States are encouraged to partner with VSO’s, community workforce partners and employers supporting veterans’ employment initiatives to find creative ways to provide this supportive service. A few final things to note: The Honors Military program is NOT an entitlement program – and is not connected to the federal government. It is simply Hilton’s way of giving back to those who served, and provides each state workforce agency with an opportunity to provide a unique supportive service to job-seeking veterans. Next, the program MOU is between Pennsylvania Department of Labor and Industry and Hilton Worldwide. Veterans Service Organizations and other workforce and community partners supporting veterans’ employment initiatives MUST work through their local CareerLink offices in order to access this program. Partnership and collaboration (both internal and external) is certainly encouraged.

Questions? Contact Information Lori Adams Policy Director & NLx Senior Advisor ladams@naswa.org (202) 434-8045