Marketing the Best of You to the World! Cyber Branding Marketing the Best of You to the World!

Branding! How to do it. How to identify the right person to manage social media/marketing Branding of your Ministry Tools to help build your brand Learning Academy Clergy Training 1 "Don't Use Social Media!" Friday, November 16, 2018Friday, November 16, 2018

the right person to manage social media/marketing First, You can’t do it all. That’s why I say, automate your cyberbranding. There are social media management sites like TweetDeck and HootSuite that allow you to manage all of your social media in one place and repurpose messages to go out simultaneously. Using scheduling tools to post or tweet in advance is a good thing and promotes consistency. make sure someone is regularly monitoring all of your ministry’s social media accounts. Learning Academy Clergy Training 1 "Don't Use Social Media!" Friday, November 16, 2018Friday, November 16, 2018

the right person to manage social media/marketing Make sure someone is monitoring comments and messages at least daily. Your person does not have to be young, nor does it have to be an IT guru. What’s needed: Willing Heart Disciple Servant Spirit Faithful Commitment Learning Academy Clergy Training 1 "Don't Use Social Media!" Friday, November 16, 2018Friday, November 16, 2018

Branding of your Ministry Who are you? Who does Jesus say that he is? John 14:6 6 Jesus said to him, “I am the way, and the truth, and the life. No one comes to the Father except through me. 7 If you know me, you will know[d] my Father also. From now on you do know him and have seen him.” What are you called to do? What does Jesus say we are called to do? John 14:12 Very truly, I tell you, the one who believes in me will also do the works that I do and, in fact, will do greater works than these, because I am going to the Father. Learning Academy Clergy Training 1 "Don't Use Social Media!" Friday, November 16, 2018Friday, November 16, 2018

Who are these brands? Learning Academy Clergy Training 1 "Don't Use Social Media!" Friday, November 16, 2018Friday, November 16, 2018

Branding! How to do it. Tools to help build your brand Set Goals What was Jesus’ goal? Luke 2:49 Save the lost Luke 19:10 S.M.A.R.T. Specific Measurable Attainable Relevant Time-bound See What others are doing Know your audience Learning Academy Clergy Training 1 "Don't Use Social Media!" Friday, November 16, 2018Friday, November 16, 2018

You are a Brand! By. Catherine Kaputa What is your story? Know that your image and message can instantly be shared globally. You have to manage what your followers know about you Be relatable and real Learning Academy Clergy Training 1 "Don't Use Social Media!" Friday, November 16, 2018Friday, November 16, 2018

References https://blog.hootsuite.com/how-to-create-a-social-media- marketing-plan/Third bullet point here http://www.umcom.org/learn/5-social-media-guidelines-for- churches https://www.biblegateway.com/passage/?search=John+14 &version=NRSV Kaputa, Catherine. You Are a Brand!: In Person and Online, How Smart People Brand Themselves For Business Success (p. 209). Quercus. Kindle Edition. Learning Academy Clergy Training 1 "Don't Use Social Media!" Friday, November 16, 2018Friday, November 16, 2018