gambling related ADVERTISING IN THE western cape graf presentation – mpumalanga,april 2017

GAMBLING RELATED ADVERTISING IN THE WESTERN CAPE CONTENT 1. IMPORTANCE OF ADVERTISING 2. LEGISLATION AND REGULATORY REQUIREMENTS 3 INDUSTRY CHALLENGES 4 ADDRESSING THE INDUSTRY CHALLENGES 5 CONCLUSION

IMPORTANCE OF ADVERTISING The Board is aware of the importance of advertising Retention and attraction of new customers Equally important to the Board – protection of the public Specifically the vulnerable Exposed to advertising which fails to comply

IMPORTANCE OF ADVERTISING Process of approving advertising requests No undue delays as timing can be critical Instances where immediate consideration required No undue delays by the Board – specific time frames Time frames generally met, but all the time

ADVERTISING LEGISLATION AND REGULATORY REQUIREMENTS Only holders of relevant licence - Section 74(1A) of the Act Not restricted to provincial licence General Rules – 3.1 advertising criteria Mandatory wording on printed material NRGP, slogan, toll free number, licensed by the Board and no under 18s 3.2 sets out the standards No indecent language, images Must not portray or imply illegal gambling Present a game as relieving financial burden

ADVERTISING LEGISLATION AND REGULATORY REQUIREMENTS Cannot display or depict gambling: as a means of recovering past losses an alternative to employment as a game of skill Winning the probable outcome of gambling Persons depicted in advertisement to be over 18 years Characters or images used in the advertisement In media primarily for audience older than 18 years Displayed adjacent to schools or universities

ADVERTISING LEGISLATION AND REGULATORY REQUIREMENTS Regulation 38 No advertising without Board approval No approval if advertising is: In bad taste Misleading Undesirable May cause to over stimulation of gambling Contains a comparison between licence holders Board prohibits use of the word “WIN” on its on

Criteria has already been set out INDUSTRY CHALLENGES Regulation 38(1)(a) – licence holders are of the opinion that approval is not required. Criteria has already been set out Delay results in heavily discounted advertising slots – turned down : 48 hour turnaround time Advertising within the casino or the display or movement of promotional items – approval should be scrapped Provisions of regulation 38 (2) - subjectivity

ADDRESSING INDUSTRY CHALLENGES Turn around time is 5 days Board considers special requests Consideration can be on the same day Looking into a type of general approval within the casino No effect on surveillance views Process involves 3 persons – gaming auditor, Chief Auditor and HOD HOD reviews each and every advertising request Creates consistency and eliminates subjectivity

Prior approval is necessary CONCLUSION Prior approval is necessary Run the risk of inappropriate material being in the public Can be withdrawn and licence holder penalized No idea of the harm it may have caused THE END