Data Storytelling as a Call to Action Claudia Butler, MBA, CPHQ, CSSMBB Vice President Chief Data and Performance Improvement Officer

The highest honor in the nursing profession is earning Magnet® designation from the American Nurses Credentialing Center through their Magnet Recognition Program®. The program represents a commitment to excellence in nursing, innovations in professional nursing practice, and excellence in clinical care, safety and patient satisfaction.  In 2006, nurses at Lynchburg General and Virginia Baptist hospitals were the first in our region to receive this honor. In 2010 and again in 2014, Centra’s two Lynchburg hospitals earned Magnet re-designation. Also in 2014, the nurses with Centra Medical Group achieved their first Magnet designation. Less than seven percent of U.S. hospitals receive Magnet designation, and achieving the designation for a third-time places Lynchburg General and Virginia Baptist hospitals in the top three percent of U.S. hospitals.

“… We're revising current quality measures across all programs to ensure that measure sets are streamlined, outcomes-based, and meaningful to doctors and patients.“ CMS Administrator Seema Verma

Track  Analyze  Influence  Action

“No one ever made a decision because of a number. They need a story.” Daniel Kahneman

Facilitates Understanding Captures Attention Facilitates Understanding Remembered Longer Fills Emotional Need Connects Past Experience STORYTELLING

Our Stories

Data Story Visualization Narrative Context

San Francisco 49ers vs Denver Broncos Social Media Posts San Francisco 49ers vs Denver Broncos October 19, 2014

Social Media Posts San Francisco 49ers vs Denver Broncos October 19, 2014 http://www.dailymail.co.uk/news/article-2799813/one-greats-peyton-manning-breaks-nfl-record-509th-career-touchdown-pass-surpass-brett-favre-s-milestone.html

Engage Connect Explore Engage with what data is “telling” us by combining visualization and narrative Engage Connect emotionally by adding context – a story Connect Encourage exploration of data and potential solutions Explore

5 Steps to Storytelling with data Understand the data source Identify the narrative Guide the user experience Keep it simple Don’t reinvent the wheel

Influence “Meaningful” Measures Track  Analyze  Influence “Meaningful” Measures

“The End”

Bibliography Castellucci, Maria. “CMS Trims List of Possible Medicare Quality Measures.” Modern Healthcare, 30 Nov. 2017, http://www.modernhealthcare.com/article/20171130/NEWS/171139985. “CMS Measures Inventory Tool.” CMS, https://cmit.cms.gov/CMIT_public/ListMeasures Colella, Heather, and Militza Basualdo. “Effective Communications: Lead Through Storytelling.” Gartner, 12 July 2010, gartner.com [Subscription database]. Accessed 19 Jan. 2018. “Distracted Driving.” CDC, https://www.cdc.gov/motorvehiclesafety/distracted_driving/index.html. Duncan, Alan D. “Business Intelligence Teams Need to Change with the Times.” Gartner, 01 Aug. 2016, gartner.com [Subscription database]. Accessed 19 Jan. 2018 ---. “Take an Emotional Approach to Business Analytics to Develop a Data-Driven Culture.” Gartner, 08 Dec. 2015, gartner.com [Subscription database]. Accessed 19 Jan. 2018. Gabrys, Ed, and Bruce Robertson. “Storytelling in Three Acts: A Guide to Persuasive Communications.” Gartner, 24 April 2017, gartner.com [Subscription database]. Accessed 19 Jan. 2018. Quigley, Dominic. “Five Steps to Storytelling with Data.” UXMagazine, 12 Aug. 2013, https://uxmag.com/articles/five-steps-to-storytelling-with-data. Richardson, James Laurence. “Beyond BI Reporting: Engaging Decision Makers Through Data Storytelling.” Gartner, 07 Feb. 2017, gartner.com [Subscription database]. Accessed 19 Jan. 2018. ---. “Use Three Elements of Data Storytelling for Maximum Impact.” Gartner, 15 March 2017, gartner.com [Subscription database]. Accessed 28 Dec. 2017.