Postmodern Principles: contemporary art-making strategies

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Presentation transcript:

Postmodern Principles: contemporary art-making strategies JUXTAPOSITION APPROPRIATION RECONTEXTUALIZATION INTERACTION OF TEXT & IMAGE

REVIEW Modernism- art movement that took place roughly from 1860’s – 1970’s emphasized abstraction and the elements and principles of art Tendency away from narrative

INTERACTION OF TEXT & IMAGE: The image and text do not directly describe each other but rather generate rich and ironic content that would never happen unless both elements were present Barbara Kruger

Barbara Kruger

CONTRASTING OR COMPLETELY DIFFERENT IDEAS OR OBJECTS JUXTAPOSITION TO PLACE TOGETHER TWO CONTRASTING OR COMPLETELY DIFFERENT IDEAS OR OBJECTS TO CREATE INTENTIONAL CLASHES John Baldessari

RECONTEXTUAL-IZATION Using a familiar image/object In relationship to pictures, symbols or texts with which is not usually associated Martha Rosler From the series Bringing the War Home

REASSIGNING THE PURPOSE OF AN OBJECT OR IDEAS APPROPRIATION THE RE-USE OF AN EXISTING OBJECT; THE ACT OF TAKING POSSESSION OF AND/OR REASSIGNING THE PURPOSE OF AN OBJECT OR IDEAS Andy Warhol Marilyn Diptych 1962 Acrylic paint on canvas

Deborah Kass Before and Happily Ever After 1991 Oil and acrylic on canvas

DETOURNEMENT: an artistic technique developed in the 1950’s by the Situationist International and consists in “turning expressions of capitalist system and its media culture against itself” OR images and other cultural artifacts are appropriated from mainstream sources and repurposed with radical intentions.

Adbusters Vancouver based, anti consumerist, not-for-profit magazine adbusters.org

Bill Emory Trustocorp for the Madrid Advertising Takeover Campaign Robert Montgomery

Student examples Sylvia Stech

Christina Hernandez

Kiara Frausto

Postmodern Prints What is a common social practice you find problematic? react to or comment on a social/political/environmental issue that you feel strongly about Utilize familiar images, icons or advertisements Create 1-2 color linoleum, reduction print Utilize at least two postmodern art-making strategies