Do Now! Please take a magazine – any magazine – Look through the magazine at any of the advertisements you see. Choose two and identify the type of appeals: ethos, pathos, logos. Be ready to ‘show and tell’ with the class.

Propaganda Techniques How authors persuade you to believe whatever they want

Video to watch for general ideas https://www.youtube.com/watch?v=ohoXZ6EcneA Pausing to take notes Valid

2018 video https://www.youtube.com/watch?v=C8qxE_pFJ7U 18 minutes https://www.youtube.com/watch?v=4hscu37fa-c 7 minutes: older political posters

Red Herring Propaganda Technique Definition Red Herring ( 3 minutes) To 2 minutes https://www.youtube.com/watch?v=exdK7Lirngg example https://www.youtube.com/watch?v=GsO3kjQZJe8&list=PL0nC9dGvhYsAptg0h6EqqJeZovYvf2vOn&index=2 -Distracting with an unrelated point -"winning" an argument by leading attention away from the argument and to another topic.

Red Herring What is this an advertisement for?

Shoes! Perfume!

Circular Reasoning: a logical fallacy Definition: States a conclusion as part of the proof of the argument https://www.youtube.com/watch?v=8NqTr2067YA https://www.youtube.com/watch?v=8CVbku6nxhU (Seinfeld)

Stereotypes/ Sweeping Generalization Propaganda Technique Definition Stereotypes https://www.youtube.com/watch?v=9muXE23epKc https://www.youtube.com/watch?v=pem_FwggPsM -When you make a generalization or an assumption about a group of people.

Stereotypes

Stereotypes “Blonds are dumb.” “Athletes are bullies.”

Testimonial Testimonial http://www.mybigcampus.com/library/5236?veeb52980-c718-012c-bdfc-001676580d24 for Michael Jordan

Testimonial

Testimonial Propaganda Technique Definition Testimonial https://www.youtube.com/watch?v=0nBxcMImubk -using a celebrity to sell/convince -if a celebrity (who has it together) like this, then there must be something to it

Repetition Propaganda Technique Definition Repetition -repeating word/jingle over and over and over and over so that it gets stuck in the head or taken as true

Repetition https://www.youtube.com/watch?v=f_SwD7RveNE&list=PLCCBFCEA8309982A8

Bandwagon

Bandwagon Propaganda Technique Definition Bandwagon Coke For Everyone http://www.mybigcampus.com/library/265073 P Diddy Pepsi https://www.youtube.com/watch?v=zPBs5_ZYTrg&list=PL2Rf1R6EcGZQt1pYA4_T7MUh2zGhVlqDY -Following the crowd -Doing it because everyone else is

Bandwagon

Name Calling

Plain Folks Propaganda Technique Definition Plain Folks the speaker presents him or herself as an Average Joe, a common person who can understand and empathize with a listener's concerns.

Plain Folks

Transfer Propaganda Technique Definition Transfer Vintage Pepsi commercial http://www.mybigcampus.com/library/30234 https://www.youtube.com/watch?v=fCayrGzv75Y presents a positive image or idea and attaches the positive feelings to another idea.

Glittering Generalities

Glittering Generalities https://www.youtube.com/watch?v=oLPHJPYt_hc with explanation https://www.youtube.com/watch?v=Ky7ic1Ro9yw&list=PL-knUw0JPRT6kBKsxX_1mCElLcimbiaAR http://www.mybigcampus.com/library/192526 Castro GTX

Glittering Generalities Propaganda Technique Definition Glittering Generalities -Using vague slogans or catchphrases without supporting info or reason (freedom, honor)

Name Calling Propaganda Technique Definition Name Calling https://www.youtube.com/watch?v=_8G3AwfbT48&index=5&list=PL7WDKo0_txo_VLn25RrF1Bc-7lB4FoL9I Labeling people with negative words Often in politics or wartime - “Commie” or “terrorist”

Card Stacking https://www.youtube.com/watch?v=zYJgbRrdTZs&list=PL7AD8AD7C2EE1C84F https://www.youtube.com/watch?v=xiWTcVHdSFo Windows and PC a propaganda technique that seeks to manipulate audience perception of an issue by emphasizing one side and repressing another. Such emphasis may be achieved through media bias or the use of one-sided testimonials, or by simply censoring the voices of critics.

Appeal to Number, Facts, & Statistics” LOGOS - “Coroners have found that 80% of people’s colons are blocked with waste.” -“On average, 6 out of 7 dentists prefer Colgate.”

Appeal to Number, Facts, & Statistics Propaganda Technique Definition Appeal to Number, Facts, & Statistics -Using large numbers or misleading facts and statistics to confuse

Emotional Appeal Propaganda Technique Definition Emotional Appeal -Arousing emotions so people will agree with you -Connect human need (feeling liked, joy) with a product

Emotional Appeal http://www.mybigcampus.com/library/21135 for Blackberry commercial

Army Strong http://crackle They connect a feeling with this organization. Army strong http://www.mybigcampus.com/library/87390

Fear Propaganda Technique Definition Fear -Scaring people in order to make them believe in what you are saying or selling.

Fear

Marine commercials https://www.youtube.com/watch?v=inSzBLaTiNI

To review https://www.youtube.com/watch?v=59h-zN_Q1kg

Deconstruction http://medialiteracyproject.org/deconstructions/splenda/ For Splenda ad http://medialiteracyproject.org/deconstructions/neuro-drink/ For Neuro ad

Create an Counter Ad

Create a Counter Ad

Kool Cigarettes

Dr. Pepper Counter Original