Promotions.

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Presentation transcript:

Promotions

Overview of Promotions 2012 The current promotional program is on a two year cycle to be able to evaluate and benchmark successes and failures Outcome: Contract & Focus

Charlie Bear Last year Barton the Bear SOLD OUT This Year: We purchased 21,000 bears The promo will run all season long This is the main promo for all the concepts and store types Charlie will be shipped from DC like regular product Graphic Kits will be sent with opening orders

Charlie Bear Execution is key! Promo will remain the same Last year when the stores followed instructions the results spoke for themselves. Easy up sell to increase your UPT Promo will remain the same Spend $15 and get Charlie for $4.99 or buy on its own for $12.99

Come Back & Save Easy promo for early season that encourages customers to come back and save Card is given away with every purchase during the first week of November Last Year Total Redemptions 263 ($2630.00 in customer savings) Average transaction $63.31 *last years graphic

Calendar Promos Buy any 2 Lang Wall Calendars Get Collector’s Edition Heart & Home 50% off Calendar available by itself or as part of the promo Graphic on LHF tower – If this calendar sells out then replace with LHF Thomas Kinkaid graphic

Calendar Promos Why we chose this promo: Calendar is exclusive to Calendar Club Canada Lang is the most recognized and sought after calendar in the malls High Value Item Great Gift Increase UPT and Dollars Per Transaction One Calendar is $21.99 Two Calendars are $43.98 50% off add on $54.98

Calendar Promo Pad Will start earlier than last years with weekly calendar pages until November when it will change to daily. Gives staff a great conversation starter Changes the front of your store ends

Game Promos Game Promo Pad Following the Perfect Gift theme from Calendar Promo Pad Starts Nov 4th to Dec 24th with weekly graphics More specific details to follow

Game Promos Hasbro Coupons This year there will be 3 Hasbro coupons distributed Orville Redenbacher Distributed September 9th through November Valid until March 31st, 2014 Wonderbread Distributed Distributed August 29th to October 31st Valid until October 31, 2013 Kelloggs First Arrival on shelf October 17, 2013 Valid Until February 15th, 2014

Toy Promos Melissa & Doug November 18th to 24th Buy one Melissa & Doug Product get the 2nd 50% OFF Also will include a staff incentive (TBD) Buy one get one 50% OFF