COLOR APPLICATIONS WORKSHOP COLORS IN ACTION REPORT BACK Your Workshop # : Colors in Action, Table 3 Workshop Facilitator: Sue Wadden Workshop Co-Facilitator: N/A Workshop Participants and Company names: Sara Arblater, Karrie Hodge, Morgan Preston, Erin Hardy, Elena Cordoba, Lou Seylora, Lisa Myers, Janis Shard, Sue Wadden, Christian Mathon, Rita Situentes, Christy Spencer

2019+ COLOR APPLICATIONS WORKSHOP COLORS IN ACTION 2019+ Trend Story #1: Softer World We’re focused on introspection and tranquility. Decompression and escapism are equal partners in the quest for mindfulness and the search for the spiritual. Like the promise of a new day in the soft glow of pre-dawn light or the tranquil peace in the gloaming of the evening – this is a quiet palette. Its balanced and soothing and softly tranquil. How will this story be affecting color, product and design? For use as palette in rooms where we seek tranquility. Bathrooms, bedrooms and quiet living spaces and baby’s rooms. Products will be considered, minimal and softly textural.

2019+ COLOR APPLICATIONS WORKSHOP COLORS IN ACTION Select the color swatches from the 2019+ World palette that support the trend story for your market How will the supporting colors you selected manifest themselves in your industry? Accent cabinetry, accent colors for residential carpeting, serene paint palettes, soft fabric selections, tabletop, commercial fabric What other markets/industries will support these colors? Hospitality, Healthcare & OEM finishes What key products will feature these selected colors? Tabletop and accessories, fabric and furniture, cabinetry and hard surface – really all home décor categories How will the colors be used on the products (ex.- packaging, product detail, marketing materials, etc.) On home décor products and cosmetic packaging and apparel Softer World

2019+ COLOR APPLICATIONS WORKSHOP COLORS IN ACTION Will the colors have any special attributes (ex. - sheen, metallic, etc.) The finishes are flat, matte and textured. We see distressed and weathered as a key finish, but done softly with low contrast. Will the colors be featured in the same way it was forecasted ( ex. - lighter, darker, brighter, etc.)? The colors are softly expressive. Calming waters, chalky minerals, anchored in Acai berry and warm grey. How will the selected colors be used in color combinations or color palettes? The overall softness of the palette makes it truly versatile. Whether a small palette of four colors or a full palette of 8, the combinations all work well together. Softer World

2019+ COLOR APPLICATIONS WORKSHOP COLORS IN ACTION 2019+ Trend Story #2: NEWstalgia OLD IS THE NEW EVERYTHING. TODAY, WE ARE EXPERIENCING EARLY ONSET NOSTALGIA. OVERWHELMED BY CHOICE AND INFORMATION OVERLOAD IN THE DIGITAL AGE, WE FIND SECURITY AND COMFORT IN IMAGES OF THE PAST, GRAVITATING How will this story be affecting color, product and design? For use in home, commercial and product design across all industries. The desire for nostalgic references, whether Mid-Century, 1970’s or 1980’s and 1990’s continues to be a strong driver among all segments

2019+ COLOR APPLICATIONS WORKSHOP COLORS IN ACTION Select the color swatches from the 2019+ World palette that support the trend story for your market How will the supporting colors you selected manifest themselves in your industry? From product to home, this strong consumer driver will influence products from furniture and accessories to fashion and OEM finishes. What other markets/industries will support these colors? Limited presence in commercial segments, but strong presence in hospitality, retail and restaurant What key products will feature these selected colors? How will the colors be used on the products (ex.- packaging, product detail, marketing materials, etc.) From branding to product development, this strong trend will lead consumer preference NEWstalgia

2019+ COLOR APPLICATIONS WORKSHOP COLORS IN ACTION Will the colors have any special attributes (ex. - sheen, metallic, etc.) Oxidized, patina’ed, weathered and aged. Finishes will be characterized by the mark of time. Will the colors be featured in the same way it was forecasted ( ex. - lighter, darker, brighter, etc.) Colors can be featured the same way or in a more muted interpretation How will the selected colors be used in color combinations or color palettes? Whether strongly graphic or subtle in palettes and vintage suggestion, the palette is balanced and designed to work together as a group of 8 or in small tandem collections of color. NEWstalgia

2019+ COLOR APPLICATIONS WORKSHOP 3 2019+ COLOR APPLICATIONS WORKSHOP COLORS IN ACTION 2019+ Trend Story #2: Foodamentals As food becomes the new visual language for consumers, the appetite for palettes and inspiration inspired by gorgeous cuisine continues to boom. Food has always been an essential issue. Sight is the first sense to be satisfied when we are hungry. Food appearance is as important as its aroma or taste. When we talk about nutrition, the five senses interconnect. From the elements required to grow food (water, air, soil) and the raw materials required for cooking (wood, fire) to the senses we activate when feeding ourselves (sight, smell, touch) – all these factors are related and combined. How will this story be affecting color, product and design? These are strong colors – so for product design, color can be 100% saturation, but when considering home goods, color should be more muted.

2019+ COLOR APPLICATIONS WORKSHOP 3 2019+ COLOR APPLICATIONS WORKSHOP COLORS IN ACTION Select the color swatches from the 2019+ World palette that support the trend story for your market How will the supporting colors you selected manifest themselves in your industry? From product to home, this strong consumer driver will influence products from furniture and accessories to fashion and OEM finishes. What other markets/industries will support these colors? Limited presence in commercial segments, but strong presence in hospitality, retail and restaurant What key products will feature these selected colors? How will the colors be used on the products (ex.- packaging, product detail, marketing materials, etc.) Strong colors lend themselves to graphic packaging and design Foodamentals

2019+ COLOR APPLICATIONS WORKSHOP 3 2019+ COLOR APPLICATIONS WORKSHOP COLORS IN ACTION Will the colors have any special attributes (ex. - sheen, metallic, etc.) Fresh and clean, these tones are reflective of strong and organic vegetal tones. Special finishes or metallics may be applied as long as they don’t change the clarity of the hues Will the colors be featured in the same way it was forecasted ( ex. - lighter, darker, brighter, etc.) SAME How will the selected colors be used in color combinations or color palettes? The colors of this palette can be used in equal ratio for strong palettes, or balanced out by warm neutrals and brown tones. Foodamentals

COLORS IN ACTION COLOR APPLICATIONS WORKSHOP Please list sources of all imagery included in the report back Trend Story #1: Image #1 - pexels-photo-565278 Image #2 – pexels-photo-185801 Image #3 – nature-stars-night-sky-615299 Image #4 – pexels-photo-303530 Trend Story #2: Image #1 - pexels-photo-165799 Image #2 - pexels-photo-247929 Image #3 – pexels-photo-264480 Image #4 – pexels - vintage-1950s-pretty-woman-vintage-car-1955-montclair Image #5 – Image usage Sara (Spinrite) Trend Story #3: Image #1 – Sherwin-Williams Image #2 - Sherwin-Williams Image #3 – Image courtesty of Janis Shard