Strategic Revisioning of Media Centers And Channels Manhattan Neighborhood network and NYXT.Nyc Greg Sutton

The constant Your organization’s mission statement is sacred. How you fulfill that mission over time must always be evolving. Our organizations can never be viewed as anything other than “a work in progress” Technology Viewing habits Culture of the internal user Culture of the external stakeholder  

Strong board/executive leadership The Board needs to be comprised of people dedicated to your mission and who are open to trying new ways to serve that mission Executive leadership needs to have a vision for how to serve that mission Must be able to find the talent to move that mission forward  

Addressing Needs How do we help viewers become more involved in their communities? How do we attract a more digitally fluent population to the television viewing experience? How do we provide access on television to organizations that aren’t making media that fits into our traditional 28/58 minute programming format? How can we use a passive medium (television) to activate viewers to participate in the life of their communities?  

MNN’s Solution

Nyxt.nyc Produced in the heart of the most important city in the world, NYXT’s innovative program format showcases Manhattan’s many voices and provides pathways for community engagement and involvement NYXT.nyc is a new cable and digital channel that shines a spotlight on the Manhattan organizations that connect people and build communities

NYXT Goals Engagement Activation Participation

NYXT Created a new way for community to interact with and learn about NYC organizations Acquired content featuring 60 (and counting) of the largest non-profit organizations doing vital work in NYC Channel built on short form programming that emulates a YouTube-like viewing experience Creating awareness about non-profit organizations that are making a tremendous impact in the community

NYXT ON TV

The NYXt online experience Robust on-line platform enhances and furthers the mission of the channel, providing more opportunity for viewers to engage with organizations and their content

nyxt What’s NYXT? http://nyxt.nyc