ICSC 2018 Digital Advertising Offerings February 2018

The ICSC Audience: By the Numbers ICSC is the preeminent voice of the retail real estate industry — we serve 70,000 global members across 100 countries. Our digital audience is active, engaged and invested: 13.5 million annual pageviews/1.125 million monthly pageviews 934k annual unique visitors average session time of 5.5 min 60% frequent, returning visitors 93% U.S.- based social audience 80k+ strong* *ICSC Twitter, Instagram and Facebook channels

Sponsored Content: Variation Overview

Sponsored Content Variations News Feature News Brief Paid Social Media Post Premiere option for sponsored content investment News feature articles are highlighted on the homepage hero of ICSC Exchange Article length: 2,500 words or less Article features: embeddable video, images, quotes, article share buttons for social media Cost: $25/CPM News brief articles receive prominence on ICSC Exchange homepage, living under “Explore” Article length: 500 words or less Article features: embeddable video, images, quotes, article share buttons for social media Cost: $15/CPM Leverage ICSC’s Facebook & Twitter digital audience of members to build awareness Post length: Facebook: 100 characters or less Twitter: 140 characters or less Cost: Facebook: $10/CPM Twitter: $15/CPM

News Feature on ICSC Exchange Article length: 2,500 words or less Cost: $25/CPM Article features: embeddable video, images, quotes, article share buttons for social media Creative asset specs: ICSC Exchange hero image: 1680 x 720 pixels, 72 dpi Article page hero image: 1920 x 1080 pixels, 72 dpi Lifespan: 2 weeks featured on ICSC Exchange header on ICSC Exchange homepage & 1 year life on ICSC.org Marketing support: Four (4) organic social media posts during the first 30 days of live date Three (3) tweets One (1) Facebook post Featured here

News Brief on ICSC Exchange Article length: 500 words or less Cost: $15/CPM Article features: embeddable video, images, quotes, article share buttons for social media Creative asset specs: Article page hero image: 1920 x 1080 pixels, 72 dpi Lifespan: 90 days featured on ICSC Exchange homepage; 1 year life on ICSC.org Marketing support: Three (3) organic social media posts during the first 30 days of live date Two (2) tweets One (1) Facebook post Featured here

Paid Social Media on ICSC Facebook/Twitter Facebook Sponsored Post: Twitter Sponsored Tweet: Text: 100 characters or less Creative asset specs: 1200 x 628 pixels, 72 dpi, png file Text: 140 characters or less Creative asset specs: 1024 x 512 pixels, 72 dpi, png file

Guidelines & Submission Process

Sponsored Content Formula January 1 – April 1* ICSC Exchange News Feature Story: 110,000 UVM divided by 1,000 = 110 x $25/CPM = $2,750.00 ICSC Exchange News Brief Story: 110,000 UVM divided by 1,000 = 110 x $15/CPM = $1,650.00 Twitter Post: 44.6k followers divided by 1,000 = 44.6 x $15/CPM = $669.00 Facebook Post: 16k followers divided by 1,000 = 16 x $10/CPM = $160.00 *Prices may change after April 1

Sponsored Content Guidelines ICSC members want to consume and share unique content that is well-written and produced. The best sponsored content tells a story, offers background context, leverages human interest, adapts to breaking news, speaks to readers and, most importantly, provides value. Logos and brand mentions should be used sparingly within content. Examples of valuable content include: leadership pieces proprietary research articles on trending topics in the retail real estate industry how-to guides real-world stories profiles lists *All sponsored content submissions will be vetted by ICSC to ensure they align with branding communication policies.

Sponsored Content Submission Process Client submits a content brief (1-2 paragraph overview of content messaging) to business development contact Business development contact sends brief to commswebteam@icsc.org Content brief is reviewed by ICSC Comms team & returned within 48 hours to business development contact to deliver to client Client submits content & graphics ten (10) business days prior to online live date for review by Comms team Final article & graphics sent to client five (5) business days prior to online live date