Lorri Cohn, Director of Sales, Shore Excursions Group

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Presentation transcript:

Lorri Cohn, Director of Sales, Shore Excursions Group Cruises and Tours Unlimited / OutsideAgents.com - Consultant Training Lorri Cohn, Director of Sales, Shore Excursions Group www.shoreexcursionsgroup.com

Learning Objectives In this short but informative webinar learn how you will: Become more valuable to your clients by offering value added services, saving them money and time! Grow your customer loyalty, repeat and referral business. Be the One Stop Shop your clients need, and offer them the opportunity to enhance their cruise and vacation experience with high quality, low cost shore excursions. Earn More MONEY! Your clients are buying excursions from somewhere – if not you, you are losing money! Learn about the company, policies and procedures See a demo of how the site works. www.ShoreExcursionsGroup.com

About Us Formed by two former travel executives from cruise and tour operator industries Offer less expensive, higher quality excursions Cover all of the key cruise destinations, with more ports being added each week Easy to use reservations system Customer service is a priority Team comprised of excursion experts We pay commission to travel agents www.ShoreExcursionsGroup.com

Our Value Proposition Lower Prices - Our shore excursions are priced lower than those offered by the cruise lines.  Smaller Excursion Sizes - Most of our excursions travel in much smaller groups of people than those offered by the cruise lines. Personalized Service - Unlike the cruise lines and most online travel companies, we encourage agents and customers to speak with us. Money Back Guarantee - To the extent customers are dissatisfied with their excursion, we offer a full refund. Guaranteed Return to Ship – We guarantee to get our customers back to the ship on time. Commissionable - Cruise lines commission on shore excursions is 0! www.ShoreExcursionsGroup.com

Our Excursions Over 2,000 excursions in all of the key cruising destinations around the world Alaska (6 ports) Caribbean (27 ports) Europe (41 ports) Bermuda (3 ports) Hawaii (6 ports) Mexico (10 ports) Canada / New England (8 ports) South America (8 ports) Panama Canal (7 ports) Australia/New Zealand (8 ports) Wide variety of experiences Types: Scenic, Cultural, Active, Water/Beach, Culinary Activity Levels: Easy, Moderate, Difficult Excursion Sizes Standard: more than 20 people (23% of excursions) Small: range in size from 2-20 people (42%) Private: private party (35%) www.ShoreExcursionsGroup.com

The Web Site Intended to be visually appealing and interactive Designed for easy shopping and booking Allows customers to see excursions for their specific cruise: Ship / Sail Date Itinerary Page Excursions www.ShoreExcursionsGroup.com

Using the Website We have created a unique link to the shore excursions site for you, where 29986 is your agency’s unique SEG Affiliate ID, along with your email address www.shoreexcursionsgroup.com/v/affiliate/?id=29986&data=AgtEmail@domain.com You can book on your customer’s behalf by clicking on this link OR you can direct your clients to this link to book for themselves This link tells our system that you are the agent of record When you or your customers are on the excursions website they do not need to sign in or sign up – just book from your link! If you are booking on your customer’s behalf please enter all information as if you are the customer (not your information) www.ShoreExcursionsGroup.com

Web Site Demonstration Site Group The Web Site Web Site Demonstration Site Group www.ShoreExcursionsGroup.com

After the Booking Bookings are requests that need to be confirmed Credit card is authorized (not charged) at time of booking Within 30 minutes of booking customer receives a notice that we’ve received the order. Bookings are confirmed within 3 days When the booking is confirmed Credit card is charged Electronic ticket is sent to customer and agent www.ShoreExcursionsGroup.com

Variety of Options www.ShoreExcursionsGroup.com

E-Ticket Electronic ticket must be brought to the excursion. The electronic ticket includes: Names Excursion Date/time Detailed meeting instructions Local representative contact information Shore Excursions Group 24/7 hotline www.ShoreExcursionsGroup.com

Policies We don’t take bookings for tours in hopes of meeting minimums! We have Guaranteed Departures! Excursions are fully refundable up to 14 days before the date of the tour, at which point they become non-refundable (unless noted otherwise). Excursions are fully refundable if the ship is late or misses port or if the excursion is canceled due to weather, mechanical issues, etc. Suggest customers book excursions at least three days before their sail date so that we have time to fulfill their orders For a $25 expedite fee, customers can book within 3 days of their departure, and we will only charge the fee if we are able to confirm the tours All commissions are paid to your HQ by check the month following the month of travel. Commission questions are to be directed to Support Services www.ShoreExcursionsGroup.com

Marketing Shore excursions sales are optimized through multiple contacts with customers: Point of sale – excursion sales pitch Active promotion – send customers your link Telephone or in person contact – another sales pitch Emails – sent automatically with your unique link (pending) Most excursions sell within 6 weeks of the cruise departure www.ShoreExcursionsGroup.com

Marketing – Sample Email www.ShoreExcursionsGroup.com

Average Customer Rating Service Guaranteed quality – full money back guarantee Heavy focus on operator quality – comprehensive evaluation process with low tolerance for service problems Guaranteed return to ship – we guarantee to get our customers back to the ship on time We take your calls! Customer feedback process to continually monitor quality Average Customer Rating is 4.4 out of 5.0 stars www.ShoreExcursionsGroup.com

Overcoming Barriers Barrier Response I am uncomfortable booking with a company I don’t know SEG is a market leader and expert in delivering excellent experiences I’d rather just book with the cruise line Cruise line prices are higher and the quality is lower I could miss the ship SEG has never had a customer miss a ship. If this occurred, SEG would pay all costs to get you to the next port and pay $500/person I prefer to explore on my own You may miss the best things to see and do I want to wait and think it over The best excursions sell out in advance www.ShoreExcursionsGroup.com

Recent and Upcoming Enhancements New Cancellation Protection Plan Many more deals and promotions New low cost tours in Europe especially for this summer! More excursions in the Caribbean www.ShoreExcursionsGroup.com

Support We pride ourselves on excellent service to both agents and customers For bookings and excursion questions, our Excursion Experts are available to assist you Mon – Fri from 9:00 – 6:00 EST. Call us 866-999-6590 – or the number on your home page Email us: info@shoreex.com For Shore Excursions Group questions, please contact Lorri Cohn - Email me Lcohn@shoreex.com www.ShoreExcursionsGroup.com

Support On behalf of all of us at Shore Excursions Group, thank you for your time today! We look forward to helping you grow your business! Thank you! www.ShoreExcursionsGroup.com