Building Your Professional Network with LinkedIn [ADD PRESENTATION TITLE: INSERT TAB > HEADER & FOOTER > NOTES AND HANDOUTS] 11/16/2018 Building Your Professional Network with LinkedIn Erik Wieland, UCSF IT http://www.linkedin.com/in/ewieland

What is LinkedIn? World’s largest professional network [ADD PRESENTATION TITLE: INSERT TAB > HEADER & FOOTER > NOTES AND HANDOUTS] 11/16/2018 What is LinkedIn? World’s largest professional network 546+ million members in over 200 countries and territories More than two new members per second Over 46 million students and recent college graduates – fastest growing demographic Building Your Professional Network with LinkedIn

No, really, what is LinkedIn? …and why should I care? Professional social network Your online CV Post your resume, expertise Keep in touch with people you know Follow companies Join groups Job board Jobs displayed based on your interests and profile Use your network to get an “in” Recruiters Industry news, opinion aggregator Building Your Professional Network with LinkedIn

How should I use LinkedIn? Create your profile Connect to your colleagues ??? PROFIT!!! Erik’s LinkedIn Profile LinkedIn Learning Center Building Your Professional Network with LinkedIn

How do you use LinkedIn? Follow what’s going on Which industries, areas are growing? Shrinking? Which colleagues are feeling pressure? Thriving? Who’s new to UC? Who’s leaving? Who’s looking at, for me? Strengthen my network Endorse Recommend Encourage Stay visible, relevant People are always looking Don’t wait until it’s too late Building Your Professional Network with LinkedIn

Frequently asked questions What should I post as an update? How do I use “Who’s Viewed Your Profile?” What are my LinkedIn Networks? How do I use LinkedIn to find business allies? What are all these settings? What should I include in my profile? How can I create a custom URL? How can I get some recommendations? Why should I follow companies? How can I use Search? What should I include in my profile? – include visuals? Building Your Professional Network with LinkedIn

LinkedIn networking tips Keep your information up to date Spend 30 minutes a week on LinkedIn Only connect with people you really know Use what you learn on LinkedIn in real life Remember that LinkedIn is a professional social networking tool This is your web-searchable resume, so use it to update your resume and vice versa. Check spelling, punctuation, etc. Watch your connections’ connections to find people you may know. Connect with school friends. Your LinkedIn network represents your circles of influence (droplet analogy), not a collection of business cards. Avoid vendors unless they’re really business partners. Avoid recruiters unless you’re really looking (since that’s what other people will think). Research people to find new things to talk about, help understand their perspective, find commonalities, etc. Always research people you interview with (attraction analogy) Don’t overload your connections with personal or inane information. Use your feed to keep people informed about you and your interests. Building Your Professional Network with LinkedIn

Questions? Building Your Professional Network with LinkedIn