UNDERSTANDING CUSTOMER JOURNEY BETTER WITH ADVANCED CROSS-CHANNEL FUNNEL ANALYTICS Insights To use this title animation slide with a new image simply 1) move the top semi-transparent shape to the side, 2) delete placeholder image, 3) click on the picture icon to add a new picture, 4) Move semi-transparent shape back to original position, 5) Update text on slide.

Data Scientist, Netcore Solutions Growth Hacker, Netcore Solutions Speaker Parisa Rai Data Scientist, Netcore Solutions @RaiParisa Tech Savy, Machine Learning, enthusiast, insights coupled with technology, one brand at a time Siddhesh Rane Growth Hacker, Netcore Solutions Marketing Technologist & Enthusiast who loves Sketching & Discussing Martech. linkedin.com/in/ranesiddhesh/ Copyright 2018 Netcore Solutions.

Things To Remember Tweet Question Slides & Recording Use below hashtags and handle to tweet during the webinar @netcoresolution #NetcoreWebinar Please use the chat window to ask questions during the webinar You will get an email with slides and recording post webinar Copyright 2018 Netcore Solutions.

Intro What’s an Ideal Funnel? Would we need a Cylinder Analysis? Prospects Would we need a Cylinder Analysis? Cylinder NO Customers Copyright 2018 Netcore Solutions.

BUT WHY IS A FUNNEL NEEDED? Copyright 2018 Netcore Solutions.

Intro Funnel Analysis What it is used for? Phases (Marketing) Top of the Funnel (TOFU) Middle of the Funnel (MOFU) Bottom of the Funnel (BOFU) Further Engagement & Referrals Copyright 2018 Netcore Solutions.

Ideal Customer Journey Browses through different categories Browser Notification “Product back in Stock” User clicks on BPN lands on Product Page Ignores Message Goes on “Sale” Page Entry Message = “10% OFF on Registration” Adds to Cart Goes Offline. Selects batman T-shirt Receives Welcome Email. Checks Out Batman T-shirt “Out of stock” Registers & Adds product to wish list Further Referral & Engagement User Searches on Google for Batman T-Shirt Historical Data is Patched and anonymous user is Identified. Traditional Funnel Analytic tools can only track engagement and events on a Single Channel (Especially the Website itself). Copyright 2018 Netcore Solutions.

Understanding the Customer Journey Helps understand the Attribution Model too Copyright 2018 Netcore Solutions.

1 2 3 4 5 But Did you know? Offsite Channels like Email Can give you an ROI of Rs. 44 for a Re.1 spent. SMS Can help you get your customers to download your Mobile App. BPN Can help Re- target 20% of your Anonymous Users Push Notifications Can give you High Click rates Voice Can help you convert the HOT leads Instantly. Copyright 2018 Netcore Solutions.

CROSS-CHANNEL Which is why The need for Funnel Analytics To use this title animation slide with a new image simply 1) move the top semi-transparent shape to the side, 2) delete placeholder image, 3) click on the picture icon to add a new picture, 4) Move semi-transparent shape back to original position, 5) Update text on slide.

Actual Customer Journey Copyright 2018 Netcore Solutions.

Advanced Funnels Visit to retail store Website Browsing Talks to call center executive for >2 mins Google searches Visit to retail store BPN click Website browsing Cart Abandonment SMS leading to cart in app Advanced Funnel Analytic tools can easily track multi channel activities (along with offline channels). Copyright 2018 Netcore Solutions.

USE CASES Cross-channel Funnels Vertical wise Funnels To use this title animation slide with a new image simply 1) move the top semi-transparent shape to the side, 2) delete placeholder image, 3) click on the picture icon to add a new picture, 4) Move semi-transparent shape back to original position, 5) Update text on slide.

Ecomm Tracking First Transaction Funnel Abandonment cart Email click New offers on Phone covers APN click BPN click (offer on mobiles) First touch point of the respective Marketing channel Identify how users from different touch points contributed to the end goal (checkout). Copyright 2018 Netcore Solutions.

Ecomm Funnel Marketing Attribution Users can visit the brand from different touch points. Advanced funnels can help measure the effectiveness of touch points involved in a user’s journey 1st touch point for user Copyright 2018 Netcore Solutions.

Ecomm Funnels for Tier1, Tier2 and Tier3 Cities Tier-1 Tier-2 Tier-3 Check-out Product Page Checkout with discount Finally purchases in store Email related to Product price fall Product Landing Page Add to Wishlist Gets an Email Tier-1 Landing Page After 2 days receives an SMS Asks for discount, fills up form Google Ads Tier-2 TV Ads features sales Goes to Retail Store Calls for Inquiry NewsPaper Tier-3 Word of Mouth Copyright 2018 Netcore Solutions.

Address and Income Details BFSI Best Funnels – Drop Out when asked about KYC Exits Lands on Website Name and Basic Details Address and Income Details Pan Card & Aadhar Card Step1 100000 Step2 10,000 (10%) Step3 7000 (7%) Step4 3000 (3%) Leads Copyright 2018 Netcore Solutions.

Company & Income Details BFSI Best Funnels – Drop Out when asked about KYC Exits Landing Page Name, Address & Pan Card Company & Income Details Other Interests Step1 100000 Step2 5000 (5%) Step3 2500 (2.5%) Step4 1800 (1.8%) Marketing Qualified Leads Copyright 2018 Netcore Solutions.

BFSI Case Study Step1 www.bfsi.com Copyright 2018 Netcore Solutions.

BFSI Case Study Step2 www.bfsi.com Copyright 2018 Netcore Solutions.

BFSI Case Study Step3 www.bfsi.com Copyright 2018 Netcore Solutions.

BFSI Case Study Step4 = Final Conversion www.bfsi.com Copyright 2018 Netcore Solutions.

BFSI Case Study Copyright 2018 Netcore Solutions.

BFSI Best Funnels – Goal Oriented (Securities) Final Goal Achieved Landing Page Subscribes for a Demat Account Tries to Exit but gets an Exit with Missed Call Number Gets a call from the Sales Executive Receives Details over Email Receives SMS to Add funds to the Account Adds Funds Step1 Step2 Step3 Step4 Step5 Step6 Step7 Final Goal Achieved Copyright 2018 Netcore Solutions.

Travel Funnel Cross-sell Opportunities “How do I sell more Travel Insurance products?” Identify users who are enquiring about an international holiday packages Nudge them, at the right time, through the right channel Leverage ML algorithms to identify target users with their propensity score Observe the behaviour of these users across your marketing channels for the next 5 days When the losing out users is identified by the algorithm, a BPN will bring the users (highest propensity score) back to your funnel Copyright 2018 Netcore Solutions.

Churn Churn Identification Funnel Identifying drop off points where churn is high is especially difficult when your business is Omni-present on various marketing channels Identifying drop off points has been enabled by advanced cross-channel funnel analysis Unexpected drop outs Copyright 2018 Netcore Solutions.

Experience the Netcore Smartech Demo, email us on, “ Q /A Experience the Netcore Smartech Demo, email us on, sales@netcore.in Copyright 2018 Netcore Solutions.

We will email the recording and “ THANK YOU FOR JOINING. We will email the recording and Slide to you soon