Chapter 6: Maslow hierarchy of needs

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Presentation transcript:

Chapter 6: Maslow hierarchy of needs We are stuck at the 3rd level= frustration Men want to catch up with friends Women want their men at home Aim=Self-actualization Identification of the need: men who want to go out and women who want to keep them at home solution : teletransporter  hypereality (projected and built) Results: more happy men and less broken couples https://www.youtube.com/watch?v=7WWwbBFrrSI

Chapter 6: The Truth behind the Lie Approach approach conflict: BEING A GOOD BOYFRIEND or GOOD FRIEND COGNITIVE DISSONANCE THEORY: Andes solves this state of tension (cognitive dissonance reduction)

Chapter 2: Postmodernism HYPEREALITY: Hyperreality answers to self-actualization needs Making real what is just a fantasy --> A way to escape The whole situation stressed the reality

Chapter 2: Postmodernism Humor is the main character of this commercial Humor strives to build emotions.

Chapter 5: Stereotypes and gender role Humor is brought by stereotypes Drunk dude vs sticky girlfriend Traditional way of seeing genders (very discriminatory) Sex-typed product  Andes beer  masculinity Male target

Chapter 5: The self Extended self  incorporation of an object (beer) Level of extended self: group level In the teletransporter you can be whatever person you want, WHEREVER!