THE KEYS TO GROWING LOCAL MEMBERSHIP

KEYS TO SNA MEMBERSHIP 10 Benefits to being an SNA member Recruiting ideas Retaining members School District Memberships Building Chapters Star Club Industry Partnerships Networking Opportunities Social Media Mentoring

10 BENEFITS TO BEING A MEMBER Helping children develop healthy eating habits for the rest of their lives Growing professionally with SNA Earning professional credentials and/or professional certification More money in your paycheck

10 BENEFITS TO BEING A MEMBER Sharing good ideas with others and networking Making new friends Keeping well informed about all national, state, and local info affecting SNA programs and USDA programs

10 BENEFITS TO BEING A MEMBER Strengthening new respect for oneself, other peers, and the field of school nutrition Shaping school nutrition policy Getting big member discounts for meeting registration, trade journals emporium purchases, etc.

10 BENEFITS TO BEING AN SNA MEMBER Having Fun! You cannot beat the networking, the camaraderie and the opportunity to meet new peers

RECRUITING IDEAS How do you succeed at recruiting new members? Try new ideas! Make it fun! Make it valuable!

RECRUITING IDEAS Mix fun with learning Social events like bowling parties, card night, board game night Like a large family network

RECRUITING IDEAS Consider offering free training to members on topics that are mandated Get invited to the Business Administrator meetings in your county or region. Talk up membership in SNA. Take applications for membership! Assign a mentor to a new recruit so they re-up after a year Value: NJSNA provides a sanitation certification training that is required by the NJ Dept of health. It is free to NJSNA members. Consider offering free trainings to members on any topics that are mandated. Others can pay for the training. The cost of the training should cover a new membership cost. This is a great way to get the numbers up. Business administrator: Be persistent. You may have to ask several times before you get on the agenda. Have your presentation ready so you can let them know exactly how much time you will need. It is fun to win something! Give away memberships at meetings. Allow members to bring guests and draw one free membership at each meeting. Based on the configuration of your state more meetings will mean more new members. Complete the paperwork with them and assign them a mentor so they re-up after a year.

RECRUITING IDEAS Honor members who have the highest recruiting numbers at the state conference It’s always fun to win something! Draw one free membership at each meeting Recruit for Loot!

RETAINING MEMBERS SNA’s NEW RETENTION SURVEY Better understanding of why they have not renewed their membership Are there services SNA could offer that would make them reconsider? Opportunity for additional feedback Survey is combined with a membership renewal page on website

RETAINING MEMBERS REASONS FOR NOT JOINING Economy Job Loss Membership requires commitment of time away from family Membership is not valued as offering any benefit deemed as meaningful Idea: offer memberships at half price for new members

SCHOOL DISTRICT OWNED MEMBERSHIP What is SDM? A new look to SNA membership Individual and now… School District Owned (SDM) Membership owned by a school district in the name of an individual Transferable to another employee in same membership category when leaves district Same benefits as individual membership Pilot program

SCHOOL DISTRICT OWNED MEMBERSHIP SNA’s membership will likely increase when school districts are financially stable and can afford to pay the membership dues Advantage that membership at the employee and manager level is more stable Membership is tracked at the national level

BUILDING CHAPTERS Chapter Issues Chapter meetings appear not to be working as a viable meeting option in all areas of the country Scheduled time and travel required are issues Meeting length – Too long/too short Generational issues about meeting topics Not being paid to attend meetings Childcare issues

BUILDING CHAPTERS What works? Divide chapters into larger/smaller regions to address travel and participation issues Involve Districts to plan meetings on a rotational basis – it can get competitive! Have meetings organized by work groups (managers, employees, district directors…) Virtual chapters (CA, WA) Linking meetings to earning CEUs

STAR CLUB INITIATIVE Encourage members to introduce SNA to coworkers and friends Encourages members by recognition of accomplishments at the Star Club Breakfast at ANC Encourages members by recognition of top recruiters during ANC

STAR CLUB Way of recognizing and thanking SNA members who recruit new members and retain members SNA provides all materials to award winners Plaques, certificates, pins Invitation-only Star Club Breakfast at ANC Brochures available via SNA

STAR CLUB LEVELS One STAR Two STAR Life STAR Three STAR Four STAR 3 credits – Certificate 15 credits – One STAR Pin and certificate Two STAR 25 credits – Two STAR Pin and certificate Life STAR 50 credits – Life STAR Pin and framed certificate Three STAR 100 credits – Three STAR pin and certificate Four STAR 150 credits – Four STAR pin and certificate Five STAR 200 credits – Five STAR pin and certificate

STAR CLUB LEVELS Super STAR – Highest Level Recruiter 250 Credits Super STAR pin

Why be an Industry Member? To become better educated regarding the needs of school foodservice To gain insight into current trends in school foodservice To learn what is successful in the school nutrition market from the people who make it happen

Why be an Industry Member? To network with both school foodservice associates as well as other industry members To be a part of a dynamic and influential organization Gain the opportunity to be an industry leader in school foodservice

Patron Membership Benefits Exclusive annual patron meeting with representatives from SNA executive team & SNA senior staff Special recognition at ANC general session Free association research on school nutrition Free attendee lists for CNIC, LAC and ANC list rental

Patron Membership Benefits Up to five subscriptions to School Nutrition Magazine List of SNA state directors, presidents, newsletter editors, state conferences, and all SNA meetings & conferences Access to member only section of SNA’s web site One free registration to CNIC and LAC

Patron Membership Benefits Recognition listing in the ANC program guide and on ANC signage An invitation to attend the National Leadership Conference for state leaders & committee members Early booth selection for ANC Preferential placement in CN Marketplace predefined searches

Patron Industry Membership There’s MORE!! For a FULL listing of benefits, please contact SNA There are over 70 Patron Industry Members Join Them!

NETWORKING OPPORTUNITIES ANC – Annual National Conference Single Unit Meeting Manager’s Meeting District Director/Supervisor’s Meeting & Major City’s Meeting LAC – Legislative Action Conference CNIC – Child Nutrition Industry Conference NLC – National Leadership Conference Future Leaders Conference New Online Community!

NETWORKING OPPORTUNITIES SNA Webinars and Company Webinars SNA Committee Days Member Services, Nutrition, Public Policy and Legislation, Education, Nominating Industry Boot Camp

SOCIAL MEDIA & SNA SNA has a significant presence on social media sites. SNA has over 2,000 followers on Twitter and almost 1,000 fans on Facebook SNA is also on Flickr and YouTube. ALEXIS TAKES OVER

SNA ON FACEBOOK Here’s a look at SNA’s facebook page One thing to consider when you venture into the world of Social Media is that your fans and followers may end up being a different audience than you anticipated, or your audience may differ from one site to another. For example, SNA’s facebook page is primarily utilized by our members and is a great way for members to keep in touch and share good news in a casual format. Facebook and Twitter New avenue to contact younger generations about SNA and the SNA Foundation Become a fan of SNA on Facebook Become a fan of the SNA Foundation Receive updated information from SNA immediately Allows input from friends about news immediately Allows input about new policies immediately from you

SNA ON TWITTER ALEXIS SNA’s Twitter page is followed more heavily by members of the media and by the school meal reform community. As a result, our tweets are significantly different from our facebook posts, and tend to focus more on pushing out our PR materials and messages. Twitter has been a great way for SNA to share positive news about school meals with those who are usually only hearing negative news. We forward news stories featuring successful programs, links to SNA press releases, statistics from SNA research.

SCHOOL NUTRITON COMMUNITY New! An online professional network and community around school nutrition Primarily members-only Beta Site launch in April Like the Facebook of School Nutrition. Just like Facebook, people will have profile pages – but it will be professional – can add colleagues rather than “friends”

WHY A SCHOOL NUTRITION COMMUNITY? Need active online members Post content and questions around topics of their interest Make comments and answer questions Support each other Tell others about the community

MENTORING Commitment of Time Commitment of Resources Desire to help Others Desire to work for the benefit of SNA, State Units, and/or local chapters Selflessness

MENTORING Value of working with others to benefit children Value of working with others to grow the next generation of SNA Leadership Be the Leader that other members were for you as you grew with SNA!

SUMMARY KEY Stress the importance of membership in SNA and value offered Share information about benefits of School District Owned Membership, Star Club, Networking, Meeting Opportunities, Social Media Opportunities

SUMMARY KEY Gain knowledge about issues regarding SNA membership Make efforts to share benefits of SNA and positive points Share the importance of SNA’s mission with potential members

SUMMARY KEY Be willing to be a Mentor Share your own beliefs in SNA’s Mission Step up to the Plate to be involved in local, state, and national leadership positions Grow personally with SNA Opportunities!