Follow Up System- Part 2 “Creating Your Promotional Calendar!” Part 2 The Embroidery Coach Inner circle Follow Up System- Part 2 “Creating Your Promotional Calendar!” Part 2   TheEmbroideryCoach.com ©Joyce Jagger, The Embroidery Coach

©Joyce Jagger, The Embroidery Coach Part 1 How to Create Your Asset Sheets Fill out your Promotional Planning Worksheet TheEmbroideryCoach.com ©Joyce Jagger, The Embroidery Coach

©Joyce Jagger, The Embroidery Coach Today’s Focus Planning for the first 30 Days Planning for 90 Days TheEmbroideryCoach.com ©Joyce Jagger, The Embroidery Coach

©Joyce Jagger, The Embroidery Coach 4 Types Of Campaigns Activation Monetization Segmentation Wildcard TheEmbroideryCoach.com ©Joyce Jagger, The Embroidery Coach

©Joyce Jagger, The Embroidery Coach Activation Campaign The first type of campaign is the activation campaign. This is usually a low dollar campaign and it goes out to all prospects that have never purchased or to people that have not purchased in a long time. Flash Sale is a great example! Flash Sales get people’s attention & get’s them in the door of your business! TheEmbroideryCoach.com ©Joyce Jagger, The Embroidery Coach

©Joyce Jagger, The Embroidery Coach Activation Campaign Mark off your first week for your Activation Campaign Activation Campaign TheEmbroideryCoach.com ©Joyce Jagger, The Embroidery Coach

Monetization Campaign ©Joyce Jagger, The Embroidery Coach The goal of this campaign is to make as much money as humanly possible. Run a monetization campaign a week or so after the activation campaign. TheEmbroideryCoach.com ©Joyce Jagger, The Embroidery Coach

Monetization Campaign ©Joyce Jagger, The Embroidery Coach You have a really good chance that they will purchase again during the monetization campaign if they had a positive experience with you. Monetization Campaign TheEmbroideryCoach.com ©Joyce Jagger, The Embroidery Coach

Segmentation Campaign ©Joyce Jagger, The Embroidery Coach You are focusing on interest based segmentation. In week 3 you would send out a broadcast email to a certain group of people & those that responded to a certain interest; you would continue emailing to them based on that particular interest. TheEmbroideryCoach.com ©Joyce Jagger, The Embroidery Coach

Segmentation Campaign ©Joyce Jagger, The Embroidery Coach Clubs/Organizations Sports Teams Segmentation Campaign TheEmbroideryCoach.com ©Joyce Jagger, The Embroidery Coach

©Joyce Jagger, The Embroidery Coach Wildcard Campaign This can be for a promotion that you have never tried or it can be a promotion that you have run in the past that was very successful. It all depends on what your revenue for the months looks like at this point. TheEmbroideryCoach.com ©Joyce Jagger, The Embroidery Coach

©Joyce Jagger, The Embroidery Coach Wildcard Campaign By the beginning of the 4th week, you will know how your month is going to turn out so this will determine which type of promotion you will run that week! This is important for trying to reach your goal for the month! Wildcard Campaign TheEmbroideryCoach.com ©Joyce Jagger, The Embroidery Coach

How Often To Send Out Promotions? ©Joyce Jagger, The Embroidery Coach At least one promotion per week. If you do not, you are not getting the most out of your list. If you are not engaging them enough and you are not training them that you are going to send them offers as well as good ungated content. Lower deliverability TheEmbroideryCoach.com ©Joyce Jagger, The Embroidery Coach

How Often To Send Out Promotions? ©Joyce Jagger, The Embroidery Coach Higher unsubscribes Higher spam complaints. Must constantly be engaging with your list Promotion about a new product or service Keep your business & business name in front of your prospects & customers If not they will forget about you! TheEmbroideryCoach.com ©Joyce Jagger, The Embroidery Coach

Planning Your Monthly Promotions! ©Joyce Jagger, The Embroidery Coach Promotions Per Month Sheet Write down how many promos Promo Number & Name Goal of Promo Who you are sending it to Number of Emails Start Date Projected Revenue Back Up Promo TheEmbroideryCoach.com ©Joyce Jagger, The Embroidery Coach

©Joyce Jagger, The Embroidery Coach 90 Day Planning Print out 3 calendars Mix them up Will not run Activation Campaign the first week of every month Do not send out same campaign for same product month after month TheEmbroideryCoach.com ©Joyce Jagger, The Embroidery Coach

©Joyce Jagger, The Embroidery Coach Where Do You Start? Plan out all promotions for the year Work on them one month at a time to start You will be running more than one campaign at a time, but much of it will be done through your follow up emails that will go out automatically from your follow up system, once you have that in place & the emails are created. TheEmbroideryCoach.com ©Joyce Jagger, The Embroidery Coach

©Joyce Jagger, The Embroidery Coach One Step At A Time Create Your Follow up System Add your Emails that will go out automatically when a new person opts in to your list. Emails getting them acquainted with you Send them out Broadcast emails to promotions & you will have follow up emails that will go out automatically. You can follow up with other emails, some content, some promotions TheEmbroideryCoach.com ©Joyce Jagger, The Embroidery Coach

©Joyce Jagger, The Embroidery Coach One Step At A Time You are not always going to get a lot of buyers in every campaign. Goal is to keep the prospects & customers moving down the path of the Customer Journey. It must the right time If you are not constantly engaging them, they will forget about you PLEASE remember that! TheEmbroideryCoach.com ©Joyce Jagger, The Embroidery Coach

©Joyce Jagger, The Embroidery Coach One Step At A Time Start out with a low priced offer or a Coupon Must be substantial discount such as 25% off! Remember the lean months-Have a product group to promote during each of these lean months Emails start going out 30 days prior to start of promotion Emails can be part of Good Will or Ungated Content TheEmbroideryCoach.com ©Joyce Jagger, The Embroidery Coach

Power Of Email Marketing! ©Joyce Jagger, The Embroidery Coach Most of my business has been built through email marketing I have acquired many new customers through Facebook, Boosting my posts Email Marketing is huge & the best way & easiest way to build your business! TheEmbroideryCoach.com ©Joyce Jagger, The Embroidery Coach

©Joyce Jagger, The Embroidery Coach Recap Planning our your first 30 Days The 4 type of Campaigns Added Promotions Per Month Planning Sheet Planning for 90 Days TheEmbroideryCoach.com ©Joyce Jagger, The Embroidery Coach

The Embroidery Coach Inner Circle ©Joyce Jagger, The Embroidery Coach Thank You for attending this training today! I look forward to working with each and every one of you inside of The Embroidery Coach Inner Circle joyce@TheEmbroideryCoach.com   TheEmbroideryCoach.com ©Joyce Jagger, The Embroidery Coach