Ψ Social Influence Ψ

Ψ Ψ Conformity Yielding to group pressure A type of social influence that involves a change in behaviour or belief as a result of real or imagined group pressure. Ψ

Ψ Minority Influence A type of social influence when a persuasive minority exerts pressure to change the attitudes, beliefs or behaviours of the majority. Ψ

Ψ Obedience A type of social influence that involves a change in behaviour which results from a direct order or command from a perceived authority figure. Ψ

Normative social influence Informational social influence Ψ Why do people conform Normative social influence Informational social influence Ψ

Normative social influence Ψ Normative social influence Because you want to be liked or respected by other members of the group This involves people changing their public but NOT private opinion (public acceptance) Ψ

Ψ Ψ Informational social influence Because you believe in and trust the knowledge or judgement of others This involves people changing their private and public opinion (private and public acceptance) Ψ

Ψ Ψ Why do people conform? People might conform because of Informational Influence Normative Because you believe in the knowledge or judgement of others Because you want to be liked or respected by other members of the group This involves people to change their private and public opinion (private and public acceptance) to change their public but NOT private opinion (public acceptance) A change in behaviour and/or beliefs to match others as a result of real or imagined (but unspoken) group pressure. Ψ

http://www.youtube.com/watch?N R=1&v=OC_JfCWYnTQ&feature=fv wp

Example of stimulus material used in Asch’s experiments on conformity Ψ Asch (1951) Example of stimulus material used in Asch’s experiments on conformity Standard Line Comparison Lines A 1 2 3 Ψ

Ψ Asch expt http://www.youtube.com/watch?v =Mq7xb9F0g_I&feature=related