What is marketing?
People Know What You Tell Them
Creating Your Branch Brand Who are you? What are your areas of interest? What groups do you work with? What do you “add” to your community? How would people currently describe you? How would you want them to describe you?
Strategy and Tactics
Why, What, How Why are you interested in changing your brand? What changes need to happen? How will you make those changes happen?
Your website tells your story!
Telling the Right Story Minimal, but engaging text. Bites and snacks only. Keep your content current! Good quality story telling photos. Links to like content.
Which photo is better?
Raise Your Hand if You’re Using Your Branch
Other Resources Letters to the editor Events Videos Posters Brochures Mission-based programming and PiaBs
Free Advertising Local papers Radio PSA’s Shell station TV Library Other organizations…but who?
You’re known by the company you keep.
AAUW Video Library! Climate Change The Value of Membership You Throw Like A Girl One AAUW Giving Library So much more!
Social Media…what it’s not
What it is
Which is really just…