Kelly Szczerkowski & Sharon Soliz Grade 11 & 12 Age 16 & 17 Squinee Kelly Szczerkowski & Sharon Soliz Grade 11 & 12 Age 16 & 17
Problems Accidents Tripping and falling Ski accidents Computer/technology cleaning Not having a convient cleaning source
Solution 50% of people surveyed said that Squinee: Helps remove water Easy and accessible way to dispose water Affordable Stylish
Description of Product Customalizable mini wipers Great for give-away items Made partly from recycled material Modifiable Colors: Red Green Blue Yellow
Monthly Break Even Units Business Model Definition of One Unit [100 Squinee’s] Economics of One Unit Selling Price $150.00 Cost of materials $53.00 Cost of labor $9.00/hour Other variable costs $3.00 Total COGS/COSS $65.00 Contribution Margin $85.00 Monthly Break Even Units $150.00 = 3 3 Units $50.00
Description of Target Consumer Market Analysis Market Statistics Industry Name: Wholesale Annual Industry Sales: $1,600 billion Description of Target Consumer Demographics Geographics Sports Industry Company's that giveaway items United States New England Area Connecticut Psychographics Buying Patterns Company’s that promote business Sports that involve eye protection Enjoys fast and easy service Involved in outdoor activities Small giveaway items Target Market Size Sports and Large Company’s Target Market Size 1999 Population of Target Market 450 Market Size 100
Promotion and Sales Company Website Social Network – Facebook, Twitter, Instagram, Pinterest, Linkedin Promotion at local event YouTube commercials Give away Items Word of mouth
Competition Competitive Advantages: Competition-indirect: Customalizable New and innovative Competition-indirect: Ski Gee Goggle Wipe We don’t have any direct competition
Qualifications Determined Bi-lingual Educated in business from Mr. Griffin’s Entrepreneurship Class Professional Great leadership and citizenship qualities Ambassadors
Sales Projections Total Units Gross Revenue Net Profit 44 $6,600 $2,257
Startup Funds Item Why It’s Needed Cost Company Phone (x2) $200 Take orders for our business $200 Hot Glue Gun Make product $20 HP Printer Print company’s logos $99.95 250 ct. Card Stock Print company’s logos on $14.99 HP ink Color for the logos $27.99 Laptop Computer Keep business in order $549.00 Total Start Up Expenditures $911.93 Emergency Fund $350 Reserved for Fixed Expenses $450 Total Start-Up Investment $1,711.93
Visit us at http://squineellc.weebly.com