THE MEDIA OF MASS COMMUNICATION 11th Edition John Vivian PowerPoint™ Prepared by Amy M. Carwile Texas A&M University at Texarkana This multimedia product and its contents are protected under copyright law. The following are prohibited by law: any public performance or display, including transmission of any image over a network; preparation of any derivative work, including the extraction, in whole or in part, of any images; any rental, lease, or lending of the program. Copyright 2013, 2011, 2009 Pearson Education, Inc. All Rights Reserved.

Chapter 9: Entertainment Thematic Chapter Overview Media Technology Elitism & Populism Media & Culture Media Economics Audience Fragmentation Media & Democracy Copyright 2013, 2011, 2009 Pearson Education, Inc. All Rights Reserved.

Entertainment in History Pre-Mass Media Roots Technology-Driven Entertainment Entertainment Genres Storytelling Music Sport Copyright 2013, 2011, 2009 Pearson Education, Inc. All Rights Reserved.

What is the role of media technology in entertainment? What are major genres of media-delivered entertainment? Copyright 2013, 2011, 2009 Pearson Education, Inc. All Rights Reserved.

Mediated Performance Authentic Performance Mediated Performance Audience Feedback Technology Mediated Performance Music Movies Sports Copyright 2013, 2011, 2009 Pearson Education, Inc. All Rights Reserved.

What are advantages of mediated performances over live performances? Conversely, what are advantages of live performances over mediated performances? Copyright 2013, 2011, 2009 Pearson Education, Inc. All Rights Reserved.

Storytelling Genres of Literature Media-Defined Trends Copyright 2013, 2011, 2009 Pearson Education, Inc. All Rights Reserved.

What genres of media content have you seen come and go? What genres of media content can you identify besides those mentioned here? What genres of media content have you seen come and go? Copyright 2013, 2011, 2009 Pearson Education, Inc. All Rights Reserved.

Music Rockabilly Revolution Rock ‘n’ Roll Music of Dissent Rap Black Music Hillbilly Music Rock ‘n’ Roll Elvis Presley Music of Dissent Rap Music as Multimedia Content Copyright 2013, 2011, 2009 Pearson Education, Inc. All Rights Reserved.

What distinctive American musical genres melded in rockabilly? How did Elvis Presley personify the music traditions that fused into rock ‘n’ roll? Historically what has been the role of protest music? Why were significant renovations, like rock ‘n’ roll and rap such difficult adjustments for major media companies? What is the difficulty of separating music from other forms of entertainment? Copyright 2013, 2011, 2009 Pearson Education, Inc. All Rights Reserved.

Sports as Media Entertainment Mass Audience for Sports Audience and Advertiser Confluence Cost of Sports Broadcasting Loss Leader Copyright 2013, 2011, 2009 Pearson Education, Inc. All Rights Reserved.

What have been landmarks in the growth of media sports for amusement? Why are advertisers attracted to sports? Why do broadcast companies compete to air sports even though the programming generally is a money loser? Copyright 2013, 2011, 2009 Pearson Education, Inc. All Rights Reserved.

Sex as Media Content Adult Entertainment Decency Requirements $8-10 billion per year industry $600 million per year in pay-per-view adult movie revenue Decency Requirements Obscenity vs. Pornography Miller Standard Sexual Content and Children Sam Ginsberg Pacifica case Copyright 2013, 2011, 2009 Pearson Education, Inc. All Rights Reserved.

Why is government regulation of media sexual content difficult? How is the Miller standard helpful in distinguishing pornography from obscenity? Describe attempts by the government to create a double standard, one for adults and one for children, on sexual media content. Copyright 2013, 2011, 2009 Pearson Education, Inc. All Rights Reserved.

Gaming as Media Content Growing Entertainment Forms Videogame sales outpaced movies in 2001 50% of Americans age 6 and up play video games Censorship and Gaming Voluntary rating system EC for Early Childhood AO for Adults Only Copyright 2013, 2011, 2009 Pearson Education, Inc. All Rights Reserved.

Why is gaming shedding its status as a niche medium? How have gaming companies responded to calls to censor violence and sex? Copyright 2013, 2011, 2009 Pearson Education, Inc. All Rights Reserved.

Artistic Values Media Content as High Art Lesser Art Auteur Production-line entertainment Studio System Copycat Content Cross-media Adaptations Copyright 2013, 2011, 2009 Pearson Education, Inc. All Rights Reserved.

Artistic Values (continued) Unpretentious Media Content Elitist versus Populist Values High Art vs. Low Art Kitsch – used by elitists to describe low art Dwight Macdonald’s “Masscult and Midcult” The Framework of Herbert Gans Highbrow Middlebrow Lowbrow Copyright 2013, 2011, 2009 Pearson Education, Inc. All Rights Reserved.

Artistic Values (continued) Case against Pop Art Pop Art Revisionism Susan Sontag – High Priestess of Pop Art Pop Art as Evocative Pop Art as a Societal Unifier High Art as Popular Copyright 2013, 2011, 2009 Pearson Education, Inc. All Rights Reserved.

Which media content easily ranks as worthy art? What mass media dynamics work against consistent delivery of quality content? What kinds of scales can be used to rank creative content? How do pop art revisionists defend pop art? Copyright 2013, 2011, 2009 Pearson Education, Inc. All Rights Reserved.

POINT A government-backed Iranian newspaper said Panahi was being punished for acting against national security and creating anti-regime propaganda. COUNTERPOINT In a statement of support for Panahi, the Writers Guild urged the government of Iran to remember that these are artists, not political enemies. Copyright 2013, 2011, 2009 Pearson Education, Inc. All Rights Reserved.