SEO: 101 to Advanced Nathan Driver

Who am I? Digital Director for WDTN / WBDT WordPress user since 2007 Creator of HipHopRemix, HateMyCoWorkers, ChessClubUSA...and many others (that are now gone) @natedriver ...or Google: Nathan Driver

Absolutely EVERYTHING SEO: What is it good for? Absolutely EVERYTHING

SEO 101 to Advanced On-page Optimization Link Building Schema Social Mark Up Google Analytics + Google Webmaster Tools (Search Console) Google Business

SEO: On-Page Optimization Head Section: Title, Description, Keywords Title Tags: 70 characters or less Description Tags: 24 words or 156 characters (including spaces) Keyword Tags: Not used in Google ranking but used for basic opitimization guidance and tracking over time Heading Tags: H1 vs. H4 Word Count: Various - write for audience and optimize for search engine Call to Action (CTA): Read more? Download whitepaper? Buy my widget? Picture / Video Optimization: File names, ALT attributes, Size (load time) Credit: Bruce Clay SEO Checklist http://www.bruceclay.com/blog/seo-checklist/

SEO: LINKS! Does it matter who links to your website? New York Times Exposes J.C. Penney Link Scheme That Causes Plummeting Rankings in Google SearchEngineLand (2011) Arizona parent faces jail for posting fake porn profile for son’s principal NY Post (2012) Google Destroys Rap Genius’ Search Rankings As Punishment For SEO Spam, But Resolution In Progress TechCrunch (2013)

Link Building Goals http://www.wordstream.com/link-building

SEO: Structured Data Markup OR SCHEMA

SEO: Schema...is what?

SEO: Schema - TESTING

SEO: Social Markup Use markup on your official website to add your social profile information to Google Knowledge Graph cards in some searches. Knowledge cards can prominently display your social profile information. Google algorithms process the social profiles you specify and then display the most relevant ones in response to users' queries.

SEO: Social Markup Twitter Cards: Summaries, Images, Galleries, Apps, Video, Audio, and Products Pinterest Rich Pins: Products, Recipes, Movies, and Articles Google+: Articles, Blog, Book, Event, Local Business, Organization, Person, Product, and Reviews Facebook: Articles, Photos, Audio, Video, and more Credit: Moz https://moz.com/blog/meta-data-templates-123

SEO: Social Markup: Twitter

SEO: Social Markup: Facebook

SEO: Social Markup: Pinterest

Google Analytics & Search Consele You can’t have one without the other … or you SHOULDN’T

Google Analytics Insert GA code and watch the magic happen

Google Analytics

Google Analytics

Google Search Console

Google Brick and Morter When people search for your business / product / services: is your website optimized for them to reach you?

Google Business

Google Business

Google Business

Google Business

Resources Search Engine Guide Moz Webmaster Central Forum Bruce Clay SEO Subreddit Search Engine Watch Search Engine Journal Hubspot Moz Bruce Clay Search Engine Land Google Webmaster Central Blog Kissmetrics SEO

Thank you all www.NathanDriver.com Twitter: @natedriver Linkedin: linkedin.com/in/ndriver