Get On Board with the Campaign California Biennial Conference April 7, 2018 Donna Graham, WAFCS Public Information Officer Rene Ketchum, WAFCS Past President 2017 Washington Teacher of the Year I Introduction A. Introduce myself and Rene B. Take stock of the room… 1. How many Students? 2. How many Secondary Educators? 3. How many in Higher Education? 4. How many in other professions? II. Introduction to Say Yes to FCS A. How many are familiar with the Say Yes to FCS Campaign?

Addressing the Educator Shortage Title National Campaign Addressing the Educator Shortage Campaign Goals: Recruit young people and adults Increase visibility and awareness Brief Background There is an established and growing shortage of family and consumer sciences professionals in secondary, higher, and Extension education. This shortage increasingly results in educator positions going unfilled or filled with unqualified individuals. Shortages of family and consumer sciences educators and those enrolled in family and consumer sciences educator preparation programs too often result in program closures.  Issues and possible strategies impacting resolution of the family and consumer sciences educator supply/demand imbalance was the focus of three summits addressing the educator shortage. "Say Yes to FCS: Filling the Family & Consumer Sciences Educator Pipeline" is the resulting national educator recruitment campaign being led by the American Association of Family & Consumer Sciences (AAFCS) and nine other FCS organizations to develop and provide access to campaign resources and tools, while also promoting campaign engagement and impact through AAFCS communication networks.  The campaign is designed to support and advance existing educator recruitment initiatives and provide models and assistance for new efforts. Use of "Say Yes to FCS" branding shared by a number of current campaigns is intended to promote national recognition, maximize impact, and underscore unity and collaboration of efforts.  Recently the campaign received a $748,000 grant from USDA-NIFA (National Institute of Food & Agriculture) to help fund the campaign. This grant will help provide materials, pay for media exposure, and fund research about the growing shortage of FCS educators. In a nutshell the campaign goals are: Recruit young people and adults to become family and consumer sciences educators Increase visibility and awareness

National Campaign Partners Title National Campaign Partners National Campaign Partners

Title Milestones Annual National summits to sustain a forward motion for the campaign Online recruitment space for recruiters and prospective educators Platform and direction for social media and public relations Designated two signature initiatives FCS Dine In Day on December 3 each year National FCS Educator Day - February 13, 2019 Accomplishments in the campaign so far: Annual summits to sustain a forward motion for the campaign Summit I- Identify Issues and develop strategies Summit II- Share successes Summit III- Develop working groups to expand the reach and develop a common message Provide Online recruitment space for recruiters and prospective educators Develop platform and direction for social media and public relations Designated two signature initiatives to promote the profession FCS Day December 3 each year National FCS Educator Day February 13, 2018 February 13, 2019 In 2020 FCS Educator day will be the 2nd Wednesday in February coordinated with FCCLA Week

Big Ideas and Goals Develop a common message Use brand logos Form meaningful partnerships Expand resources for educators Develop strategies for facilitating FCS educator certification Take action through legislative focused activities Conduct and disseminate research During the three summits, these big ideas and goals have been determined to be imperative for success: Develop a common message Use brand logos Form meaningful partnerships Expand resources for educators Develop strategies for facilitating FCS educator certification Take action through legislative focused activities Conduct and disseminate research

Implementing the Two Signature Initiatives One Enthusiastic Teacher One Small School District Three BIG Successes Donna Introduce Rene: Immediate Past President of WAFCS ~ 2016 WAFCS Teacher of the Year ~ At the 2017 AAFCS Annual Conference, Rene was recognized as Washington State’s TOY ~ In Dallas she was asked by the national Elementary, Secondary, and Adult Education Community to join their Board and be Chair-Elect in 2018 (Atlanta) and Chair in 2019 (St. Louis). Rene: Dine In Day – 2 years – Share history 2015 – started small 2016 – involvement of school district and community Show Dine In Day Video from 2016* FCS Educator Day - Collecting pictures from Washington FCS Educators Show Educator Day video* Important Points to Cover: 2015 learned about Dine In Day at a Leadership Conference Got her students involved and recognized at a Toledo City Council meeting where they requested a proclamation that December 3, 2015 be declared Dine In Day in Toledo Students invited parents, teachers, school administration and town dignitaries to the event December 3, 2015. 2016 – District superintendent collaborated with FCS and paid for some of the food supplies for the 2016 Dine In Day Posted FCS “Dining In Day” on YouTube and Twitter. She and her FCS students were recognized by AAFCS who posted her videos and twitter feeds on their sites Both of these videos are on the AAFCS website at Say Yes to FCS/national educator day/celebration ideas.

How can you participate? Make Social Media Work for YOU! Build social media platforms Develop sample messages with facts Promote social media resources Monitor and measure outreach RENE: One of the easiest ways to showcase your work and your students is to use one of the many forms of social media. Talk about how you make social media work for you – increased attention for you and your classes. Build social media platforms – Rene: talk about setting up your Twitter Account Develop sample messages with facts – Talk about getting the educators involved and show the #I AM FCS Video you created What AAFCS is doing to help Promote social media resources – webpage, toolkit, webinars, etc. Monitor and measure outreach – HQ is keeping track

Title Proactive Suggestions Access and use educator recruitment tools Use FCS “Branding” logos Participate in FCS Day December 3, 2018 “Dine In” for Healthy Families FCCLA @ the Table Participate in National FCS Educator Day February 13, 2019 Proactive Suggestions Access and use educator recruitment tools found on the AAFCS Website – Toolkit will be available in the near future Use FCS “Branding” logos Participate in FCS Day December 3, 2017 “Dine In” for Healthy Families FCCLA @ the Table Participate in National FCS Educator Day February 13, 2019

Title Share…Share…SHARE! Share student successes Share successful strategies Establish FCS programs as a high need certification area Provide online resources Increase awareness of the profession The most important element for success in this campaign: Share…share…share Share student successes Share successful strategies Establish FCS programs as a high need certification area Provide online resources Increase awareness of the profession

California Affiliate and Members: Why should you get involved? How are you addressing your educator shortage? Why should you get involved? Everyone likes to be recognized for their work Strengthens your programs Gets attention of your peers, administrators, and parents Popular programs attract more students There is money available for those who know how to get themselves recognized All groups are looking for professionals who do outstanding jobs and need to recognized as prime examples of their profession How is the California Affiliate addressing their shortage? Ask the Audience How can individual educators get involved?

Washington State’s Campaign A Collaborative Effort between state FCS organizations to recruit & retain new educators and raise awareness of the Family and Consumer Sciences profession. We’d like to share what Washington State has done to recruit educators… In 2016 Dr. Debbie Handy of Washington State University facilitated the creation of a collaborative group to bring Say Yes to FCS to Washington State. This group is made up of representatives of…

“We Find Strength in Working Together” The Partners in the Washington State Campaign WAFCS, OSPI, FCCLA, WA-ACTE, WAFACSE, CWU, SPU, and WSU

Washington State’s Campaign Encouraging members to participate in the two signature initiatives Collaboration between groups Student Unit Project Universities Cooperation in posters Starting small, we are: Encouraging members to participate in the two signature initiatives By informing members in publications and on social media By presenting sessions at the Annual ACTE Summer Conference and Annual FCS Conference Collaboration between groups FCCLA assists at Annual Conference; WAFCS members assist at State Leadership Conference Annual Conference is a joint conference with WAFCS and WA-FACSE Student Unit Project Student Unit created promotional posters Paid for by funds collected from the collaborative groups Universities Cooperation in posters What is unique about the posters is that all three universities in Washington gave permission to have all three logos on each poster

The Challenge: What is California going to do? What are YOU going to do? We’ve introduced the Say Yes to FCS to you We’ve given you some ideas of what the Washington Campaign is doing We’ve Provided Social Media tips and AAFCS website resources Group Discussion

Social Media for Educators http://instagram.com https://twitter.com www.facebook.com One way to become actively involved is to use social media. Hand out copies of Esther Aloia’s Social Media for Educators packet.

On the FCCLA National Website http://fcclainc.org/say-yes-to-fcs.php On the AAFCS Website http://www.aafcs.org/sayyes/home On the National Association of State Administrators of Family & Consumer Sciences (NASAFACS) Website www.nasafacs.org/teacher-recruitment-say-yes-to-fcs.html On the WAFCS Website http://wafcs.net/wordpress/say-yes-to-fcs/ Website Resources On the FCCLA National Website http://fcclainc.org/say-yes-to-fcs.php