“We don’t have a choice on whether we DO social media, the question is how well we DO it” Erik Qualman For example we don’t have a choice sometimes if people add us to social media but we have choice as how we represent ourselves. Recent media stories in the NRL as examples. Be aware of how your acting no matter how big or small our behaviours shown on social media can be harmful to ourselves and others

Social Media - Facebook - Happier - Linkedin - Twitter - Googleplus - Instagram - Youtube - Pintrest - Tinder -Snap Chat - Eharmony -Whatsapp - Viber Talk further about Facebook and security settings. Mention the story about when I made a fake profile (with principal permission) and 8/10 of the girls accepted my request as a “hot guy” I could find out EVERYTHING about these girls who their friends were, what spot the played, see all their photos, see when they were or weren’t at home, see what school they were at, where they hung out in the spare time, that they were underage drinking. I could see ALL this before they accepted me as a friend. With snap chat explain that like all other social media sights these pictures can be recovered by police or talented individuals if they want/ need to bring them back. Young kids need to know the problems involved in this (next slide and legal issues slide).

MAJOR problems Security settings Bullying Sexting Negative publicity Education Non verbal behaviours Sleep deprivation Nothing online EVER disappears Next slide has cyber bullying statistics And take note of the newspaper clipping on sexting

The Facts Have a quick read of some of these headlines. Focus on the “A man lost his job from harassing a women online” This you can explain, with investigation required deleted messages on both phone and social media being brought out of “the cloud”. Also the statistics and how impacting they are. 1 in 6 children and 19% of victims attempt suicide.

Legal Issues <18 and sexually explicit = Child pornography Manufacture child pornography Transmit child pornography Possess child pornography Sex offenders register Remember EVERYTHING can be brought back in an investigation, nothing EVER disappears offline. This doesn’t only go for images but texts and posts on social media too! Come on hard with this. Even though you may be presenting to people outside this age bracket a lot of people don’t understand how serious this can be. Also they don’t realise the legal issues with other abusive content and/or offensive messages. These can be brought back at ANY time by either the police or anyone who is technically minded!

MAJOR Benefits Keep in touch with friends and family Marketing Fundraising Gain Exposure Building your brand Understand your audience Networking Educational Communication with younger generations Way of the future

Good example of how to use social media Good example of how to use social media. Look at the tags of people/businesses, and the hash tags too.

Tips Check your security settings Don’t accept people you don’t know Be mindful of what you put on your pages Don’t share personal information Use it positively Nothing is ever gone permanently Research how to use it as a marketing tool Follow people who use social media the right way Connect with people and “tag” them into posts in order to attract the right traffic Understand your audience