South East Europe Investment Committee Work Programme and Communication Plan for th Meeting of the South East European Investment Committee Sarajevo, 19 March 2013

SEEIC Work Programme 2013 SEE Investment Committee: One year in Regional Ownership 2013 Main objective: Develop a South East Europe (SEE) 2020 Strategy based on the headline targets and guidelines adopted by the SEEIC Ministerial Statement of 9 November 2012

SEEIC Work Programme 2013 Full dedication to the SEE 2020 Strategy development – Technical level – Executive level – Political level Priorities and Activities: – Develop the overall SEE 2020 Strategy and design its Governance and Monitoring System – Engage directly in the pillars of Integrated Growth and Sustainable Growth Pillar (Investment Climate and Competitiveness dimension respectively) – Developing communication aspects of SEEIC

SEEIC Work Programme 2013 Closer links with other regional mechanisms, institutions and structures, and international partners Dual role of the SEE Investment Committee 1. Horizontal Strategy development 2. Dimension coordinator – Integrated Growth and Sustainable Growth

SEEIC Work Programme 2013 Activities and Timeline Nov '11: SEE Vision adopted by Ministers Apr '12: SEE 2020 Task Force set up to determine targets Jul – Sep '12: Task Force meets to determine targets Oct 2012: SEEIC meets to endorse targets Nov '12: Ministers meet to adopt targets Apr '13: External TA support for SEE2020 mobilized Jan - Feb '13: Pillar-based Workshops held Mar '13: SEEIC reviews inputs & give guidelines Jun '13: First draft prepared & reviewed by SEEIC Jun-Oct '13: Revised draft of the SEE2020 prepared Jun '13: Outreach to private sector & CSOs Oct '13: SEEIC meets to endorse SEE2020 Nov '13: Ministers adopt SEE 2020

SEEIC Communication Platform 2013 Overall Objective: Build and raise awareness about the SEE 2020 development process and the benefits of joint efforts in harmonizing economic policies and the creation of trade market enlargement for all individual participating economies and societies.

SEEIC Communication Platform 2013 Specific Goals: – SEE 2020 will be developed and communicated as a regional brand. – Relevant media (both national and regional) will be reached in each of the participating economies in order to create public awareness and ensure regular distribution of information on SEE – SEE 2020 strategy development process will be made visible and transparent to key stakeholders and the wider public in order to encourage active participation of stakeholders.

SEEIC Communication Platform 2013 Key Slogans: SEE 2020: Investment into this project is investment in our future. SEE 2020: Investment in our Future

SEEIC Communication Platform 2013 Key Messages: SEE 2020 is a unique regional development and growth strategy, compatible to EU integration goals of the countries of the region. By implementing SEE 2020 strategy economies in the SEE region will have: growth of trade and export rates; higher level of direct foreign investments; higher number of registered new businesses; increased employment within a higher salary rate bracket; and an increase in the number of higher educated workforce. The strategy SEE 2020 will also reform and improve public administration, strengthen the rule of law and assist government efficiency, hence creating a business-friendly environment.

SEEIC Communication Platform 2013 Key Messages: SEE 2020 is the main platform for interaction with bilateral and multilateral donors that will assist donor communities in directing their planning activities and technical/financial assistance whilst at the same time providing a clear environment for donor cooperation and coordination. The SEE 2020 reflects an EU dimension and selects concrete initiatives which help push strategy development forward, assisting states to achieve EU standards and national headline targets.

SEEIC Communication Platform 2013 Key Messages: It is important to join actions in improving the image of the region and build a perception of SEE as an ideal business location in order to reach 2020 targets. Coopetition (competition + cooperation) is new and innovative approach to investment promotion in SEE region. Competition between SEE economies is and should stay a key driving force behind all processes. However, regional cooperation provides a myriad of opportunities to overcome the relatively small size of single economies and to take an advantage of a harmonized approach. Creation of a larger and more competitive investment area with the development of a regional investment promotion mechanism is an added value to each of the regions economies.

SEEIC Communication Platform 2013 Communiaction tools: Promotional materials – publication and distribution Online communication Network of primary communicators Media Relations Outreach events - Presentations of SEE 2020 at events organized in the SEE region Line Ministries PRs – important role in each of the economies individually

Thank you! Dragana Djurica South East Europe Investment Committee Project Leader