Important Milestones in SEM History Lesson 1.5 Important Milestones in SEM History Copyright © 2018 by Sports Career Consulting, LLC

Milestones in Sports Marketing History LESSON 1.5 History of SEM Milestones in Sports Marketing History 1869 - Cincinnati Red Stockings are first team to have every player on salary 1923 - First endorsement deal (golfer Gene Sarazen and Wilson Sporting Goods) 1928 - Coke teams up with the Olympics as first “official sponsor” of an athletic event 1949 - First major female endorsement deal Copyright © 2018 by Sports Career Consulting, LLC

Milestones in Sports Marketing History LESSON 1.5 History of SEM Milestones in Sports Marketing History 1951 - Bill Veeck sends 3’7” player to bat in an official game as a promotion 1979 - ESPN Debuts 1980 - Syracuse University sells facility naming rights to play in the “Carrier Dome” 1984 - Olympics made profitable for the first time 2003 - The Chicago Bears become “The Chicago Bears presented by Bank One” Copyright © 2018 by Sports Career Consulting, LLC

Milestones in Sports Marketing History LESSON 1.5 History of SEM Milestones in Sports Marketing History 2010 – FIFA (the governing body for soccer internationally) estimates that just over 3 billion people – nearly half of the world’s population – tunes in to watch the 2010 FIFA Men’s World Cup Final held in South Africa 2016 - Twitter signs deals with sports properties like Wimbledon the NFL, MLB, NBA and MLB to become the first legitimate social media platform to live-stream major league sports programming Copyright © 2018 by Sports Career Consulting, LLC

Milestones in Entertainment Marketing History LESSON 1.5 History of SEM Milestones in Entertainment Marketing History 1919 - Recording and sound on motion picture film is developed 1920 - Radio stations begin to air regularly scheduled programming 1931 - RCA establishes the National Broadcasting Company (NBC) 1951 - The first color television sets are offered 1955 - Disneyland opens in Anaheim, California 1961 - The first regional theme park, Six Flags, opens in Texas Copyright © 2018 by Sports Career Consulting, LLC

Milestones in Entertainment Marketing History LESSON 1.5 History of SEM Milestones in Entertainment Marketing History 1980 - Turner Cable Network launches the first all news television network, CNN 1981 - IBM makes the first personal computers available for consumers 1981 - Music Television (MTV) is launched 1983 - The first compact disc is released 1985 - Nintendo introduces its home entertainment system for video games Copyright © 2018 by Sports Career Consulting, LLC

Milestones in Entertainment Marketing History LESSON 1.5 History of SEM Milestones in Entertainment Marketing History 1996 - Inventor receives patent for MP3 technology 2003 - Apple introduces iTunes 2006 - Nintendo launches the Wii platform, revolutionizing the video game industry with the introduction of motion sensor technology 2009 - Amazon introduces a digital book “e-reader” device known as the Kindle 2011 - Justin.tv spins off its gaming division as Twitch, creating the platform that helped fuel the explosive growth of eSports 2016 - Augmented reality goes mainstream with the introduction of Pokémon Go Copyright © 2018 by Sports Career Consulting, LLC