Role of media in political campaigns *Objective 6.9 Role of media in political campaigns

mass media: sources of news information that are widely distributed *Define “media” mass media: sources of news information that are widely distributed

mass media includes television, radio, newspapers, magazines

pictures drawn to give opinion *political cartoons pictures drawn to give opinion

newspaper owners and editors write their *editorials newspaper owners and editors write their opinion

TV commentators also give their opinion

airing different points of view media allows all views to be aired I’m con I’m pro

*political commentaries media personalities give their opinion about the candidates

important people saying who they support *endorsements important people saying who they support I support George Bush

stretching the facts to make candidate look better or worse *propaganda stretching the facts to make candidate look better or worse HERO

keeps the spotlight on the important questions *emphasizing issues keeps the spotlight on the important questions taxes unemployment war economy

candidates meet face-to-face on TV and discuss issues *televised debates candidates meet face-to-face on TV and discuss issues

call and ask who citizens will vote for *public opinion poll call and ask who citizens will vote for If the election were held today, which candidate would receive your vote?

*identifying candidates makes the person running for office a “household” name Are you voting for George or for John?