Mass Media in Elections

Types of Mass Media: Magazines Print Books Newspaper Newsletter

Types of Mass Media: Electronic Television Cell Phone Tablet Radio Internet

The media plays an important role in the ___________________ process. Mass Media The media plays an important role in the ___________________ process. Political

Roles of the Mass Media in Elections:

Roles of the Mass Media in Elections: Identifying ______________ Candidates

Roles of the Mass Media in Elections: Emphasizing Selected ____________ Issues

Roles of the Mass Media in Elections: Writing _____________ Editorials An editorial is an opinion piece written by the senior editorial staff or publisher of a newspaper or magazine.

Roles of the Mass Media in Elections: Creating Political ____________ Cartoons

Roles of the Mass Media in Elections: Publishing ____-____ Pieces Op Ed OP –ED means opposite the editorial

Roles of the Mass Media in Elections: Broadcasting Different _________ ___ _____ Points of view

Voters must evaluate information presented in political campaigns to make ____________ and _____________ choices among candidates. Reasoned Informed

Strategies for evaluating campaign Information:

Strategies for evaluating campaign Information: Separate _____ from _________. Fact Opinion

Strategies for evaluating campaign Information: Detect _______ Bias Bias is defined as, "A predisposition or a preconceived opinion that prevents a person from impartially evaluating facts that have been presented for determination; a prejudice." Simply put: it is a state of mind when you have already decided on the issue without even knowing the full facts. You may call it prejudice or being partial.

Strategies for evaluating campaign Information: Sources A source is the place where something begins.

Strategies for evaluating campaign Information: Identifying ___________ Propaganda Propaganda is a form of communication that is aimed at influencing the attitude of a community toward some cause or position.

Types of Propaganda Endorsement/ Testimonial Name Calling Glittering Generality Plain Folks Bandwagon

Can You identify the propaganda techniques in these ads?

Glittering Generality

Endorsement/ Testimonial & Glittering Generality

Name Calling

Bandwagon

Glittering Generality

Endorsement/Testimonial

Plain Folks

Name Calling

Good Job!!