KOMUNIKASI KEPIMPINAN HI-MEETING 2 KOM 3364 KOMUNIKASI KEPIMPINAN By Assoc. Prof. Dr Zulhamri Abdullah (PhD, Cardiff & PDE, Cambridge) Assoc. Prof. in Corporate & Organizational Communication

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SINOPSIS Kursus ini membincangkan konsep, teori dan fungsi komunikasi kepemimpinan dalam organisasi; gaya kepemimpinan; kepemimpinan berkarisma ; komunikasi pelatihan; kepelbagaian organisasi; teknologi komunikasi; strategi komunikasi kepemimpinan; dan cabaran dalam kepemimpinan.

Learning Outcomes 1. menerangkan konsep dan fungsi komunikasi kepemimpinan dalam sesebuah organisasi. 2. menerangkan kepentingan ciri-ciri komunikasi kepemimpinan dari segi penyeliaan, pelatihan, dan karisma. 3. menjustifikasikan strategi komunikasi kepemimpinan yang berkesan dalam organisasi.

CONTENT OF COURSE 1. Concept, theory and functions of leadership communication   2. Organizational theories: a perspective of leadership 3. Leadership styles 4. Executive coaching 5. Leaders as change agents

6. Managing leadership communication strategy 7. Building and Leading High-Performing Teams 8. Strategic Internal Communication 9. Strategic External Relations   10. Emotional Intelligence & Cultural Literacy

References PHOTOCOPYING OF BOOKS IS RESTRICTED UNDER LAW Textbook: *Barrett, Deborah J. (2013). Leadership communication. 4th Edition. Boston: McGraw-Hill Irwin. 2. Chemers, Martin M & Ayman, Roya. (1993). Leadership theory and research: Perspectives and directions. San Diego: Academic Press, Inc. 3. Dubrin, Andrew. J. (2004). Leadership: Research findings, practice and skills. New York: Houghton Mifflin Co. 4. Hassan, Abdullah & Mohd, Ainon. (1998). Komunikasi untuk pemimpin. Kuala Lumpur: Utusan Publication. 5. Witherspoon, Patrick D. (1997). Communicating leadership: An organisational perspective. Boston: Allyn and Bacon. 6. Zulhamri Abdullah. (2008). International Corporate Communication. 2nd Edition. Singapore: Pearson Prentice Hall.

How to improve yourself… READING! READING ! READING Read a lot – formal (e.g. books, journal articles) and informal (online news, facebook) EVERYDAY WRITING! WRITING! WRITING! Write formal (e.g. assignment) and informal (e.g. chat, facebook, twitter) EVERYDAY

Penilaian KOM3433PJJ No. Perkara Markah (%) Due 1 Tugasan 1* 10% Week 5 2 Tugasan 2* 20% Week 7 3 Tugasan 3* 30% Week 10 Peperiksaan Akhir 40% Jumlah 100%

TUGASAN 1 (10%) Nyatakan definasi kepimpinan. Nyatakan 10 ciri seseorang pemimpin yang berjaya dari perspektif komunikasi. Due by Week 5

TUGASAN 2 (20%) Huraikan kepentingan komunikasi kepimpinan. Bincangkan 3 gaya kepimpinan. Huraikan gaya tersebut berdasarkan perspektif komunikasi. Due by Week 7

TUGASAN 3 (30%) Anda adalah seorang pegawai yang sedang berkhidmat di Unit Strategi Komunikasi di sesebuah organisasi berorientasikan perkhidmatan. Anda diminta oleh majikan untuk menjayakan satu kempen komunikasi berstrategik. Sila jawab soalan-soalan berikut: Apakah fungsi, peranan dan tugas seorang pemimpin dalam menjayakan kempen tersebut? Apakah gaya kepemimpinan yang perlu dipamerkan untuk menjayakan kempen tersebut? Berdasarkan teori kepemimpinan, bincang dan aplikasikan satu teori kepemimpinan bagi menjayakan kempen tersebut?  

Keterangan Tugasan Tugasan tersebut mestilah disediakan oleh pelajar dan perlu diserahkan pada waktu yang telah ditetapkan:   Tugasan 1: Minggu 5 (5 muka surat) Tugasan 2: Minggu 7 (10 muka surat) Tugasan 3: Mingu 10 (15 muka surat) Markah akan ditolak bagi penghantaran tugasan yang lewat Tugasan yang dibuat mestilah mengandungi sekurang-kurangkannya 10 buku teks, artikel jurnal dan/atau rujukan yang berkaitan.

ASSIGNMENT MARKING SCHEME Assignments will be assessed based on four key criteria (COPS) as follows:   Marking Criteria Marks 1. Content 30 2. Organization 30 3. Presentation 20 4. Style 20 Total: 100%

ASSIGNMENT MARKING SCHEME(2) Content Well focused; rigorous arguments/analysis; outstanding knowledge of and use of evidences; relevant supporting academic materials and real world examples; and excellent use of direct quotations.   Organization Great mapping strategy guiding the readers; a clear introduction including a thesis statement (main ideas/key points); a main body clearly divided into sections; and excellent use of sub-headings and linking devices. Presentation Clearly presented with attention to detail of the conventions of the title page, bibliography, appendices, & overall layout; excellent referencing system; excelent use of appropriate vocabulary and gramatical structures; and able to demonstrate appropriate length with excellent spelling and punctuation. Style Excellent attention paid to a particular style demonstrated throughout; outstanding insights with high quality and innovation; and overall consistency of the style addressed throughout.

6 Managing leadership communication strategy Establish a clear communication purpose To inform – transferring facts, data, or information To persuade – convincing clients to do something To instruct – instructing clients in a process Develop your communication strategy Effective communication requires a communication strategy Analyze your audiences Who is your primary audience? What do they expect? How do they feel?

Using the Communication Strategy Framework Strategic Objectives Timing Spokesperson Feedback Media/ forum Messages Audience

7 Building and Leading High-Performing Teams Building an effective team Establishing team work processes Managing the people side of teams Handling team issues and conflict Helping virtual teams succeed

Katzenbach and Smith’s Team Basics Performance Results Personal Growth Collective Work Products Skills Commitment Accountability Interpersonal Technical function Problem solving Mutual Small number of people Individual Specific goals Common approach Meaningful purpose Source: Katzenbach, J. R. and Smith, D. K., (1993). The Wisdom of Teams, Boston: Harvard Business School Press.

8 Strategic Internal Communication Educate employees in the company vision and strategic goals Motivate support for company’s strategy Encourage higher performance and discretionary effort Limit misunderstandings that may damage productivity Align employees behind company’s strategic objectives and position them to help achieve them

Strategic Employee Communication Model Targeted Messages Effective Media/ Forums Well-positioned Staff Supportive Management On-going Assessment

9 Strategic External Relations Developing an external relations strategy Building a positive corporate image Working with the news media Handling crisis communications

Analyzing Stakeholders Importance Difficulty of reaching Partners Competitors Customers Analysts Media Government agencies High Low

10 Emotional Intelligence & Cultural Literacy Emotional Intelligence is the ability to identify and manage emotions in ourselves and in others. Understanding emotional intelligence (EI) Appreciating personality differences Improving interactive skills, such as Non-verbal communication Listening ability Effective delivery of feedback Developing an approach to cultural literacy Defining culture Using a cultural variables framework

Using a Framework of Cultural Variables Helps Distinguish the Major Cultural Differences Context Information flow You’ve got mail. Time Equality Power Language

EXAMINATION MID-TERM EXAM: FINAL EXAM: OBJECTIVE/SUBJECTIVE Recall questions; multiple choices; true & false The question based on understanding, reasoning, application, and synthesis. General knowledge is strongly needed

SEBAB PELAJAR GRED RENDAH / GAGAL TIDAK MENJAWAB SOALAN TUGASAN DGN BETUL TIDAK MENJAWAB SOALAN PEPERIKSAAN DGN BETUL MENJAWAB SAMBIL LEWA DALAM PEPERIKSAAN TIADA RUJUKAN DALAM TUGASAN TIADA CITATION DALAM TEKS TUGASAN

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