INTRODUCING CARMEX TO EUROPEAN MARKETS

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Presentation transcript:

INTRODUCING CARMEX TO EUROPEAN MARKETS

Carmex Click-Stick Lip Balm (English/French)

Carmex Lip Balm Product Line

Carmex Lip Balm Print Ad

MARKETING IN A BORDERLESS ECONOMIC WORLD TREND 3—GLOBAL COMPANIES A New Reality: Global Competition among Global Companies for Global Consumers Global Companies Transnational Firms International Firms Extention of domestic Marketing Strategy World is one market Global Marketing Strategy Global Brand Multinational Firms Multidomestic Marketing Strategy Slide 7-21

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