Nickels 6e/Copyright © 2007 McGraw-Hill Ryerson

Slides:



Advertisements
Similar presentations
3-1: Advantages of free enterprise
Advertisements

Foundations of Chapter M A R K E T I N G Copyright © 2003 by Nelson, a division of Thomson Canada Limited. The Environment for Marketing Decisions 2.
Global Markets and International Marketing
Structure of the Food & Fiber Industry Linkages to the Farm Business Sector LESE 306 Fall 2008.
INTRODUCTION TO BUSINESS
BTEC Level 3 Business Unit 1 Assignment 2 – P6, M3, D2.
The Marketing Environment. The External Environment Demographics Social Change Social Change Economic Conditions Economic Conditions Political & Legal.
Business 100 Introduction to Business Dr. Kathy Broneck.
The U.S. Food & Fiber Industry Linkages to the Farm Business Sector Spring 2010.
Chapter 3 The Marketing Environment, Ethics, and Social Responsibility
Part Chapter © 2009 The McGraw-Hill Companies, Inc. All rights reserved. 1 McGraw-Hill The Dynamic Business Environment 1 Chapter 1.
Intro to Business, 7e © 2009 South-Western, Cengage Learning SLIDE1 CHAPTER International Business Basics The Global Marketplace International.
The U.S. Business Environment
Chapter 2 The Marketing Environment. Learning Objectives Understand the importance of monitoring change in the marketing environment Describe how trends.
Copyright © 2002 by Nelson, a division of Thomson Canada Limited. Chapter chapter 3 Prepared by Angela Zigras, Seneca College Deborah Baker, Texas.
Understanding Canadian Business
Unit x economic environment of business
Understanding Canadian Business Chapter 1 The Business Environment.
SCANNING THE MARKETING ENVIRONMENT. Environmental Scanning The process of continually acquiring information on events* occurring outside the organization.
McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All Rights Reserved.
Environmental Forces Firm/ Organization: Structure Culture Competencies Resources Industry Trade Association Government Union/ employees Competitors Creditors.
Scanning the Marketing Environment 3 3 © 2011 McGraw-Hill Ryerson Ltd. All rights reserved.
Instructor Lecture PowerPoints
Nickels 6e/Copyright © 2007 McGraw-Hill Ryerson Chapter 3 Competing in Global Markets.
NICKELS M C HUGH M C HUGH © The McGraw-Hill Companies, Inc., 2002 All Rights Reserved.
1 Chapter 5: Developing a Global Vision Copyright Cengage Learning 2013 All Rights Reserved Designed & Prepared by Laura Rush B-books, Ltd. Introduction.
Chapter foundations of Chapter M A R K E T I N G The Environment for Marketing Decisions 2.
Slide 3.1 The marketing environment Chapter 3 The Marketing Setting.
Copyright © 2013 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin Chapter 04 Managing in the Global Environment.
Definition : An analysis and evaluation process that businesses use to understand their current environment.
1 Chapter 4: The Marketing Environment Designed & Prepared by Laura Rush B-books, Ltd. Introduction to Copyright Cengage Learning 2013 All Rights Reserved.
Ch. 1: Business in the Economy of Hong Kong Learning Objectives Recognize the importance of business activities. Describe the role of business in Hong.
NICKELS M C HUGH M C HUGH © The McGraw-Hill Companies, Inc., 2002 All Rights Reserved.
PESTLE analysis. Aims Prepare a PESTLE analysis for a given situation and use it to analyse the impact of the external environment on a firm. Evaluate.
SCANNING THE MARKETING ENVIRONMENT C HAPTER 3. HOW AN 18-YEAR-OLD CHANGED THE WORLD … WITH MUSIC! SCANNING THE MARKETING ENVIRONMENT.
2007 Pearson Education Canada1 Marketing 11 Chapter 2 The External Marketing Environment Lesson 2: Social, Demographic, Environmental, Technological, Legal.
1 Understanding the External Environment Unless marketing managers understand the external environment, the firm cannot intelligently plan for the future.
Chapter 2 Organizations: Their Political, Structural and Economic Environment By: Arnica Trazo.
1 Meeting the Challenges of Today’s Dynamic Business Environment Chapter 1.
NICKELS M C HUGH M C HUGH © The McGraw-Hill Companies, Inc., 2002 All Rights Reserved.
SLEPT Analysis Use in conjunction with the Intellectual Property Office Summary Study THE TIMES 100.
Political, Social & Legal Environment
The role of government in the United States economy
Nickels 6e/Copyright © 2007 McGraw-Hill Ryerson
Lecture on Environmental Scanning
4 Developing a Global Vision Prepared by Deborah Baker
Nickels Cover Nickels McHugh.
The Business Environment
PEST Analysis.
The Business Environment
External influences.
Third Edition Roger A. Kerin Lau Geok Theng Steven W. Hartley
The Changing Marketing Environment
McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All Rights Reserved.
Doing Business in Global Markets
External Influences on Business
Chapter 4.
PESTEL Markedsanalyse.
Nickels 6e/Copyright © 2007 McGraw-Hill Ryerson
Factors Affecting the Business Environment
HOW DO YOU ATTRACT 1 BILLION CUSTOMERS? MOVE FAST AND BREAK THINGS!
Nickels 6e/Copyright © 2007 McGraw-Hill Ryerson
Managing in the Global Environment
The Global Marketing Environment
MACRO ENVIRONMENT.
The Role of Government in Business
Situation & Environmental Analysis
Introduction to Trade Nickels 6e/Copyright © 2007 McGraw-Hill Ryerson.
The Dynamic Business Environment
Characteristics of Business
Presentation transcript:

Nickels 6e/Copyright © 2007 McGraw-Hill Ryerson Chapter 1 6 Business Environments Nickels 6e/Copyright © 2007 McGraw-Hill Ryerson

Nickels 6e/Copyright © 2007 McGraw-Hill Ryerson Learning Goals Know the six elements that make up the business environment and explain why each business environment is important to organizations. Be able to discuss how the six different business environments can impact a business. Nickels 6e/Copyright © 2007 McGraw-Hill Ryerson

The Business Environment The Legal and Regulatory Environment The Economic Environment The Technological Environment The Competitive Environment The Social Environment The Global Environment Nickels 6e/Copyright © 2007 McGraw-Hill Ryerson

Legal and Regulatory Environment Freedom of ownership Contract laws and regulations Elimination of corruption Nickels 6e/Copyright © 2007 McGraw-Hill Ryerson

Nickels 6e/Copyright © 2007 McGraw-Hill Ryerson Economic Environment Economic indicators: consumer spending, employment levels and productivity. Income, expenditures and resources that effect the cost of running a business. Currency fluctuations that affect imports and exports. Government regulations and business ownership. Nickels 6e/Copyright © 2007 McGraw-Hill Ryerson

Technological Environment Information, technology and productivity Growth of E-commerce Business-to-consumer (B2C) Business-to-business (B2B) Internet marketing Databases Identity theft Personal Information Protection and Electronic Documents Act (PIPEDA) Nickels 6e/Copyright © 2007 McGraw-Hill Ryerson

Competitive Environment Components of competition Competing by exceeding customer expectations Competing by restructuring and empowerment Nickels 6e/Copyright © 2007 McGraw-Hill Ryerson

Nickels 6e/Copyright © 2007 McGraw-Hill Ryerson Social Environment Demographic changes: Aging population Managing diversity Two-income families Single parents Nickels 6e/Copyright © 2007 McGraw-Hill Ryerson

Nickels 6e/Copyright © 2007 McGraw-Hill Ryerson Global Environment Importance to all other environmental influences Growth of international competition Increase of free trade and trade agreements Importance of innovation Nickels 6e/Copyright © 2007 McGraw-Hill Ryerson

Feedback: Privacy Policy Feedback
Do Not Sell My Personal Information
About project: SlidePlayer Terms of Service

© 2025 SlidePlayer.com. Inc. All rights reserved.