Use bullet points/short sentences List points of difference that separate or distinguish you from the competition What sets you apart? Use bullet points/short sentences List fact-based information Why should a customer pick you? What are your business successes? Here are some sample category descriptions: Chill Frozen Nutrition Bars List best place to put your products in a store List any other recommendations for best return on investment East – Item # West – Item # Description UPC Pack/Size Promo