Video Communications.

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Presentation transcript:

Video Communications

Three Kinds of Stations Public Cable Commercial

Raising Money Public – Free Cable – Subscription Commercial – Paid Commercials

Price of Commercials The price of commercial time slots are determined by what? How many people are expected to be watching the television at the time of showing.

Four Kinds of Commercials Storyline – It tells a story

Testimonial – Someone usually famous testifies that a product works according to the claims of the company.

Demonstration – The product is demonstrated to the audience

Analogy – The viewer is to associate a product with a feeling Happiness

Types of Camera Angles Close – up : face or body shot

Medium – Shot : A shot that includes the entire subject with some of the background

Full Shot – A camera shot that shows one or more subjects completely.

Angle – shot : a camera shot taken from any position except straight on.

Cut – An immediate change from one scene to another.

On Camera – The person speaking is seen on camera

Pan – Movement on the camera from right to left or from left to right.

Tilt – Movement of the camera up or down

Voice Over – The person speaking is not seen on camera

Storyboard The storyboard contains three columns

Video – This column contains instructions for the camera man.

Visual – This column contains pictures showing what is being seen

Audio – This column contains what is going to be said or heard

The final goodbye