BBC Station Performance Report BBC Radio 4 - 3 Month Weight Elizabeth Lane Research Manager Quarter 2 2017

At a glance Age profile and reach Reach (m) 4.8% 7.9% 12.2% 18.5% 19.7% 36.9% 15-24 25-34 35-44 45-54 55-64 65+ Profile (%) 0.55 0.91 1.40 2.14 2.28 4.26 Reach by gender (m) Hours (m) 5.71 Men Women 5.84 127.11h Total hours Average hours per listener 11h 00m 15-24 25-34 35-44 45-54 55-64 65+ 49.4% 50.6% Reach (m) Platform share (%) and reach (m) Share (%) and reach (m) for Today 100.0% Total Weekly Reach 11.55 48.3% Any Digital 7.08 51.7% AM/FM 8.07 39.1% DAB 5.64 3.2% Digital TV 1.10 6.0% Internet 1.76 18.6% Share 7.66 Reach AAG Share (%) Reach (m)

Trend of Reach (m) and share (%) | Adults 15+ Q2 17 11.55 reach 12.3% share S1

Reach (%) and Share (%) | Adults 15+ Q2 17 21.2% reach 12.3% share S23

Average hours per listener, and total hours (m) Q2 17 127.11 total hours 11h 00m average hours per listener S2

Gender profile (%) #NATIONAL # S4

Age profile (%) #NATIONAL # S5

Social grade profile (%) #NATIONAL # S6

BBC Radio Reach (m) 11.65 11.42 11.82 11.69 11.85 11.67 11.14 11.27 11.20 11.09 10.26 11.02 10.83 10.97 10.53 10.79 10.55 10.43 9.70 10.44 10.56 10.33 9.91 9.45 9.87 9.56 9.10 9.59 13.68 13.94 14.54 13.97 14.31 14.27 14.56 14.46 13.90 15.11 15.27 15.44 14.94 15.51 15.57 15.50 15.01 15.28 15.09 15.14 15.38 15.47 15.30 15.05 15.02 14.88 2.14 2.22 2.26 2.17 2.05 2.10 1.90 2.04 2.15 2.06 2.16 1.99 2.02 2.09 1.88 1.91 2.03 2.08 1.89 2.07 2.12 2.20 1.98 10.37 10.32 10.83 10.85 10.55 10.31 10.52 10.75 10.76 10.98 10.87 11.21 10.95 10.53 10.62 10.89 10.57 10.78 10.93 11.51 11.23 11.33 11.11 11.55 6.29 7.09 6.65 6.54 6.24 6.23 6.36 6.15 6.10 6.12 6.04 6.13 6.28 6.17 5.81 5.61 5.76 5.32 5.53 5.59 5.77 5.86 5.50 5.71 5.34 9.14 9.84 10.20 9.64 9.50 9.60 9.89 8.96 9.53 9.54 9.26 9.32 8.98 8.94 8.82 8.84 8.73 8.56 8.79 8.38 8.43 8.89 8.26 8.63 S13

BBC Radio Reach (m) – digital-only stations 0.81 0.82 0.89 0.99 0.90 1.02 0.92 1.14 1.11 1.04 1.00 1.19 1.09 1.10 0.94 1.06 0.84 0.96 1.15 0.98 1.20 1.14 1.30 1.27 1.23 1.44 1.45 1.38 1.62 1.89 1.81 1.79 1.73 1.96 1.93 1.99 2.08 2.06 2.05 2.19 2.20 2.24 2.27 2.34 2.33 2.35 0.65 0.75 0.80 1.15 0.62 0.95 1.07 1.01 0.85 0.86 1.52 0.89 0.82 0.92 1.22 0.66 1.34 1.62 1.73 1.23 1.33 1.31 1.60 1.17 0.83 1.25 1.05 0.94 1.16 1.60 1.53 1.55 1.50 1.64 1.69 1.56 1.59 1.65 1.66 1.57 1.63 1.72 2.17 1.95 2.20 2.11 1.85 2.04 2.18 2.02 2.09 0.46 0.48 0.50 0.47 0.51 0.54 0.55 0.58 0.45 0.59 0.56 0.67 0.61 0.65 0.57 0.53 0.62 0.70 0.63 0.64 1.32 1.46 1.79 1.72 1.50 1.39 1.30 1.35 1.41 1.37 1.31 1.36 1.55 1.51 1.47 1.45 1.54 1.53 1.33 1.59 S13

Platform share (%) and reach (%) Please note the percentages don’t add up to 100% because listeners could be listening in 2 or more ways.