Lots o’ Latte International Coffee Company

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Presentation transcript:

Lots o’ Latte International Coffee Company Marketing Meeting Lots o’ Latte International Coffee Company

Overview Goals Print and Television Other Marketing Ideas Next Steps

Goals Create demand for the new “Coco Loco Latte” Acquire new coffee drinkers Garner as much publicity as possible Attain strong promotional partners

Print and Television Running ads in several newspapers and magazines Promotion with The Daily Grind newspaper Feature in Seattle Style Magazine Feature in Drink and Dine Magazine Daily 3-minute segment on Let’s Cook, EAT Network CEO Jerry Michaels featured on Good Morning USA for breakfast and coffee! WNEW feature News segment on What’s New in New York!

Other Marketing Ideas Food product cross-promotion More television appearances Product placement in movies/television shows Online support

Next Steps… Set-up and run focus groups Meet with potential online partners Create premium items for giveaways Make preliminary plans for launch party HAVE A GREAT DAY!