The Marvel Cinematic Universe

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Presentation transcript:

The Marvel Cinematic Universe MCU

Recap Why are franchise films more successful? What evidence is there to suggest this?

Section B: Key Topics Ownership Cross-media convergence Technology (institutions) Technology (audiences) National vs International issues Audience behaviour

The Marvel Cinematic Universe The MCU is a vast, yet very carefully planned out, franchise of interconnected films. Developed, and produced, in phases. Phase 1: 2008-2012 Phase 2: 2012-2015 Phase 3: 2015-2019

The Marvel Cinematic Universe The MCU is a vast, yet very carefully planned out, franchise of interconnected films. Developed, and produced, in phases. Phase 1: 2008-2012 Phase 2: 2012-2015 Phase 3: 2015-2019 This is Marvel’s USP. It is unique in the film industry and reflects their ambition and creativity.

MCU films currently in development

Take notes on the following: The Avengers Released in 2012. It marked the official end of ‘phase one’ and the beginning of ‘phase two’. Take notes on the following: How does the narrative balance multiple main characters? How does the narrative reflect phase one and the ‘origins’ of the Avengers? How evident is the big budget? Be specific with examples. How has technology enabled Marvel Studios to produce the ‘epic’, large-scale blockbuster it had always imagined?