The Butler Model of Resort Development

The Butler Tourist Resort Life-Cycle Model – shows the typical life-cycle of a tourist resort. It has 7 stages, which a resort goes through on its journey as a tourist destination. Blackpool is an example of a resort which has been through it all!

5 stages of the Butler Model Exploration Involvement Development Consolidation (strengthen position) Stagnation (when things slow down/stop/grind to a halt)

http://www.youtube.com/watch?v=klGM8qV3BFE

Stage 1: Exploration New, undiscovered resort Small number of visitors Unspoiled’ area = big attraction Very few impacts of tourism Tourists generate small amount of income

Stage 2: Involvement Visitor numbers start to increase Hotels and transport facilities provided for tourists Events for tourists

Stage 3: Development Visitor numbers continue to increase Some built attractions are starting to develop The area starts to be advertised and offers package holidays = a tourist destination

Stage 4: Consolidation Increase in tourists starts to level off Transport and access routes are now very good Local economy relies heavily on tourism Majority of locals work in tourist industry Wide range of facilities Beginning to impact on environment Local/tourist conflicts

Stage 5: Stagnation Standard of facilities and services declines Becomes old, run-down and tacky Negative impacts on the environment are noticeable Visitors numbers start to drop off Locals may resent tourists who have taken over town

Which stage?

Which stage?

Which stage?

Which stage?

Which stage?

Which stage?

Which stage?