Eating Asian

STREET FOOD Continues to be a great testing ground for new creations Big opportunity to try out different things instead of having a full meal Food trucks are the biggest inspiration for new flavors and the central spot for new taste imports

FOOD TRUCKS Constant source for innovations A growing trend in the US coming over to Europe Provides simple, fresh good food Create a personal, cozy atmosphere and social eating

AUTHENTICITY IS KEY! In general Asian food is a trendsetter! Street food is a hot topic globally Consumer are interested in authentic local (street food) dishes, recipes and ingredients We asked the experts – Chefs!

USING CHEFS UNITED We conducted a pro-active request! Focus in this request was South East Asia: Malaysia Philippines Thailand Vietnam

WHAT WE ASKED THE CHEFS Access to nearly 1.300 chefs in these countries! Per country 6 questions to 6 chefs (experts on street food) Questions: cooking methods, taste trends, popular dishes, ingredients, authenticity

THE RESULTS With the insights of Chefs United we were able to develop street food-inspired flavors and seasonings for instant meals and snack foods The new Asian range includes Thai, Philippine, Vietnamese and Malaysian dishes, reflecting the rise in popularity of these cuisines An special thanks to following Chefs…

MALAYSIA Chef. Simon Chong Kok Leong Chef. Paul Chia Chef. Wong Tuck Hong Chef. Khairul Anwar Chef. Israel Cornelius Lazaroo Chef. Francis Arokianathan Dass MALAYSIA

PHILIPPINES Chef. Edwin Edraque Chef. Mart Quitalig Chef. Arnel Candelaria Chef. Rhoella Bie Chef. Josiah Alexis Sanga Chef. Ian Sescon

THAILAND Chef. Praiwan Sriplai Chef. Barbara Werner Chef. Somruethai Suksamai Chef. Rungthiwa Chummongkhon Chef. Monthon Komintr Chef. Somruthai Kaewtathip THAILAND

VIETNAM Chef. Ha Thi Ngoc Hoan Chef. Nguyen Thang Chef. Chauphi Troung Chef. Truong Lieu Chef. Xuan Thanh Dung Chef. Pham Ngoc Tuan Chuong VIETNAM

OUR APPRECIATION TO YOU! „Taste directions are very tasty and authentic“ Customers feedback „Chefs United is as reliable, culinary tool, delivering fully genuine insights“ „Chefs United offers a level authenticity to our products“