ELC 6: Templates to aid you in your process Michelle

Portfolio Planning: Helpful Templates For Consideration

Sample Template: Overarching Marketing Objective X

Sample Template: Situational Analysis X Audience Target Verticals Key Influencers Geo Priorities

Sample Template: Situational Analysis X Competitive Landscape Partner Landscape

Sample Template: Recommended Event Strategy X

Experience Design: Helpful Templates For Consideration

Sample: Event Objectives

Sample Template: Target Audience Audience Segment Key Careabouts

Sample Template: Desired Impact Category/Question Impact Audience A Audience B Opinions What do we want our audiences to think as a result of engaging with us Opinion #1 Opinion #2 Opinion #3 Facts What information do we need to give them in order to drive the desired opinions? Fact #1 Fact #2 Fact #3 Actions What do we want them to do as a result of engaging with us Action #1 Action #2 Action #3

Sample Template: Critical Call To Action PRE-EVENT XXXX ON-SITE POST-EVENT

Sample Template: Measurement Strategy Framework Goals Audience Objective Metric

Sample Template: Strategic Element Mapping Coverage Grid Tactics Strategic Element 1 Strategic Element 2 Strategic Element 3 Strategic Element 4 Strategic Element 5 Strategic Element 6 Strategic Element 7 Tactic 1 Tactic 2 Tactic 3 Tactic 4 Tactic 5 Tactic 6 Tactic 7 Tactic 8

On-Site and/or Virtual Elements Sample Template: Customer Journey Framework - Mapping Tactics To Audience and objectives Target Audience Engagement Tactics Objective Alignment Pre-Event On-Site and/or Virtual Elements Post-Event Objective 1 Objective 2 Objective 3 Objective 4

Sample Template: Customer Journey Framework Mapping Goals to Tactics X x