Assessment 3 Type: Individual assessment, A Report Word Limit - 2000 to 2500 words, not including a cover page, reference and appendix Value: 20%   Due Date: Week 8, 5.00pm Friday 11 May 2018

Task Details (see the subject outline) Briefly trace the development and growth of the organisation from its beginnings to the present through the application of corporate strategies – what types of strategies have these been? There have been many criticisms of the business practices that company has pursued over the years. Describe TWO of these practices and outline the outcomes. Perform an environmental analysis for the involvement of the organisation in the context of the industry it operates in – what are the main opportunities & threats? Describe the organisational culture or leadership style within the organisation.

Submission Upload a soft copy into Turnitin on Moodle Word file: .doc / .docx Do not use Apple Mac file or Image file type  

Company Insurance Australia Group IAG's direct heritage dates back to 1920 when the National Roads and Motorists' Association (NRMA) started providing insurance to its members in NSW and the ACT, through our CGU business, It has been providing insurance services in Australia for almost 160 years www,iag.com.au Do not choose any other company

CAUTION The following slides are designed to help the students to start their work. Do not limit your work in the guide. ( Limiting your research will limit your performance)

Warning - Do not focus on a general history of the company. TASK 1 – Week 4 topic Research what strategies has been deployed by the company, and explain How? Why? Research areas Mission, vision, core competences Successful Strategies deployed in the past Current strategies Warning - Do not focus on a general history of the company.

TASK 1 – Week 2 & 4 topics Type of Strategies covered in the Lessons (The followings are not necessary the company’s strategies) Contingency Approach ( Week 2) Growth Strategies (vertical / horizontal) M. Porter’s Generic Strategies Emergent Strategies Strategic Partnership And Others.

Task 2 Focus on the past strategies / tactics which were criticised There have been many criticisms of the business practices that company has pursued in recent years. Describe TWO of these controversies and outline the outcomes. Focus on the past strategies / tactics which were criticised The criticisms may comes from various stake holders, such as competitors, employees, customers, suppliers, communities and others, media journalist, industry experts, academic professionals etc.

Task 3 Perform an environmental analysis for the involvement of the organisation in the context of the industry, it operates in – what are the main opportunities & threats? Analysis Tools General Environments (PESTEL) analysis Specific Environments analysis M. Porter’s five force analysis Resource Based Model analysis SWOT Students do not have to use all the tools, use tool(s) you think the most effective.

Task 3 Five Force Model

Task 3 Specific Environments Customers Internal Partners environments Industry Unions Competitors Supplier Internal environments Process System Employees Management

Task 3 SWOT Resource Based Model

Task 4 Describe the organisational culture or leadership style within the organisation. Research areas Core values/ competencies of the company CEOs who inspired the employees, developed / implemented the strategies successfully and created the company’s unique culture.

Research requirements Students need to support their analysis with references. Reference Requirements: Minimum of four (4) suitable, reliable, current and academically acceptable sources – check with your tutor if unsure of the validity of sources. Students seeking Credit or above grades should support their analysis with increased number of reference sources comparable to the grade they are seeking.  

Difference BTW a Bibliography & a Reference list. A bibliography includes details of all the resources you used to produce your assignment, including those you did not quote or paraphrase. Reference - In APA Style, each reference cited in-text must appear in the reference list, and each entry in the reference list must be cited in-text. 

Report Structure Title page, Executive summary, Table of contents, Suitable headings and subheadings, Conclusions, Reference list (Harvard – Anglia style). Typed using 12 pt Times New Roman or 11 pt Calibri fonts. Single line spacing. 

Important Notes The Report requires a reference not a bibliography. The Executive Summary (approx. 250 words) needs to include; Purpose(s) of the report Importance of the purpose(s) Key outcome(s) of the report. Follow the structure of report suggested, it is not an essay.

Presentation of the report Do Not Use Fancy images, Coloured letters Water marks Different font size/ font style Your name and number on the every page ‘Body’ as a heading Company Trade mark without reference

Marking Guide Analysis 30% Research – extent and application 30% Recommendations/conclusions 20% Presentation 20% This mark will be scaled to a mark out of 20. See the SO for the Marking Rubric

Turnitin - Similarity Report What % is acceptable?  

Turnitin - Similarity Report Similarity percentage is not same as a percentage of the assessment has been plagiarised  

KOI plagiarism Guide L1 - Level 1 Minor Academic Misconduct (if say less than 10% of the assessment has plagiarism) – this would justify a few nominal marks deduction for the question   L2 - Level 2 Moderate Academic Misconduct (if say between 10% and 25% of the assessment has plagiarism) – this would justify more marks deducted for the question  

KOI plagiarism Guide DANGEROUS Level L3 - Level 3 Major Academic Misconduct (if say more than 25% of the assessment has been plagiarised) – this would justify a zero mark for the question  

Contract Cheating Contract cheating is where a student commissions - either paid or unpaid - that is offering its services to produce academic work on the student's behalf. These days, there are many online contract cheating sites that try to attract students to behave dishonestly. It is academic misconduct. Such an incident will be treated very seriously at KOI.