Cycle 6 Detailed Schedule 2018-2019

Weekly Web-Ex Check-ins: Oct-Dec APPLICATION OVERVIEW EARLY DEC Full proposal teams selected FEB 25-26 Bootcamp Finale (8-week) EARLY APR Pitch teams selected MID MAY Projects begin Mentors Assigned Weekly Web-Ex Check-ins: Oct-Dec Negotiate Milestones Mock Pitch Day NOV 1 Pre-proposals due JAN 7-9 Bootcamp kicks off MAR 15 Proposals due APR 24 Pitch Day JAN 31 Finale (4-week) JAN FEB MAR ARP NOV

Timeline Tips PRE-PROPOSAL PHASE 11/1/18 – all proposals must be submitted by 3PM through FluidReview Weeks of 11/5/18 and 11/12/18 – interviews All teams must sign up for a 15-minute interview during one of the time slots provided in the application. The interview will help determine if the team will still be offered a spot in the I-Corps cohort even if the application is not invited to submit a full proposal. 11/30/18 (approximately) – notifications and Judge comments released Tips Make sure you have an invention disclosure on file with your home institution on or before the pre-proposal due date unless you have spoken with a PBNY representative and have another arrangement agreed upon in advance. The Judges care about commercial potential, so be sure to emphasize that in your application while also being clear about how your technology brings value to your initial target market. Have your technology licensing officer or someone else familiar with commercializing technologies review your application before submission. If you have questions about your eligibility or any of the processes, please contact your campus representative or Lilly Belanger (lilly.Belanger@powerbridgeny.com) PRE-PROPOSAL PHASE

Timeline FULL PROPOSAL PHASE Tips December 3rd – optional informal mentor mixer PBNY will pair all teams with a mentor. If you would like the chance to meet some of the mentors and submit preferences, you can attend the mentor mixer. January to February – I-Corps cohort (a.k.a. The Bootcamp) The Bootcamp is required for all teams submitting full proposals with the exception of teams that have gone through an I-Corps program with this technology in the past year or will go through a program before March 15, 2019. Two options: 4-week and 8-week version with the 8-week recommended More information on the dates and assignments on the coming slides 3/15/19 – full proposal due by 3PM via FluidReview 4/3/19 (approximately) – notifications and Judge comments released Tips Before the informal mixer, read the bios/resumes of the mentors Meet with your Mentor regularly and have them and others review your proposal before submitting. Review the full proposal checklist to make sure you hit the key points. Sign up for the 8-week Bootcamp to have the most time to explore the best business model for your technology FULL PROPOSAL PHASE

BOOTCAMP SCHEDULE 4-Week Version 8-Week Version January 7-9 – in-person kickoff (NYC) January 15 – WebEx 1 January 22 – WebEx 2 January 31 – in-person finale (NYC) January 7-9 – in-person kickoff (NYC) January 15 – WebEx 1 January 22 – WebEx 2 February 1 – WebEx 3 February 12 – WebEx 4 February 19 – WebEx 5 February 25-26 – in-person finale (NYC) The goal is to help you identify and deeply understand your initial target market and your business model in order to draft a compelling story for your full proposal. Mentor expected to spend about an hour per week assisting Teams will have access to funds to reimburse costs of travel to NYC for the in-person sessions as well as customer discovery activities. Teams that participate in the 8-week version will have $3,000 while teams in the 4-week session will have $1,500. Provided there is space, teams are allowed to switch from the 4-week to the 8-week course during the Bootcamp

BOOTCAMP STRUCTURE & TIPS Structure & Assignments 3-day in-person kickoff Teams come to the session with their first Business Model Canvas and at least 5 customer interviews set up for the afternoon of Day 2 Weekly WebExes Conduct 10 customer interviews per week and post brief notes. Goal is to have 100 interviews by the end of the 8-weeks (50 for 4-weeks). Attend office hours with teaching team as needed to clarify certain concepts, review presentation, refine interview technique, etc. Meet with mentor to talk through interview strategy and findings Present learnings to teaching team on the weekly WebEx In-person finale Present overall lessons learned via presentation and video Tips Response rate for cold emails is ~5%, so you will need a lot of contacts to reach 100 interviews. Before the Bootcamp starts, generate a list of at least 100 interviewees and their contact information. Use the teaching team and mentors for contacts. Look through their LinkedIn pages for connections you want to talk to. Post interview notes immediately after your interview so they are fresh Be persistent! The process can be frustrating and time consuming but worth it if you put the effort in. BOOTCAMP STRUCTURE & TIPS

Timeline PITCH PHASE Tips 4/10/19 (tentatively) – Mock Pitch Day Optional but highly recommended. Teams present to a panel of mentors, investors, and other experts (not the actual Judges) in a practice session. Weeks of 4/8/19 and 4/15/19 – discuss milestones and award terms So that projects can begin immediately upon award notification at Pitch Day, we prepare all of the necessary documents in advance. Will discuss the business milestones that we expect all teams to complete as well as the other reporting requirements. Templates for deliverables will be provided for review as well. 4/24/19 – Pitch Day Final pitch deck is due the day before. Teams are allowed to watch pitches after theirs but not before. 5/15/19 – project start date Costs incurred after the start date but before the contract is signed can be charged to the project retroactive once the contract is active Tips Practice with your mentor as well as others who do not know anything about your project after Mock Pitch Day. Ensure all videos are embedded in the slides and work on other computers Make sure the story about why your technology matters is prominent PITCH PHASE

Overview of PowerBridgeNY Awardee Program Phase I – Planning Goal: create a prototype test plan that takes into account all the customer needs in order to better ensure a pilot test as a next step Teams must convince a review panel that they have validated their customer segment and can provide a prototype that has a high likelihood of being field tested by a customer upon completion Phase II – Execution Goal: execute on the test plan created and validated in Phase I Goal: evaluate the prospects of a startup Phase III – Ignition If the review committee feels a startup is the logical next step, they may choose to award an additional $50K in Ignition Grant funds Goal: found a startup and put in place all operational elements Funds are primarily used for out-of-pocket expenses (e.g. licensing costs, website development, accounting services, rent, etc.) Review Session Structure Teams will present for 15-minutes and have 15-minutes of Q&A Panel will consist of PBNY management team as well as select reviewers some of who may also have been Judges during the application process Reviewers are expected to attend all sessions to track progress of teams Sessions happen approximately once per quarter, even if a team is not due for another tranche of funding AWARDEE PROGRAM